Shibu Cheriyan

Drive regional business development initiatives across MENA markets focusing on sustainable revenue growth.
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Lead and manage a team of sales executives ensuring productivity, accountability, and target achievement.
Develop strong distributor, retailer, contractor, and applicator relationships across assigned regional territories.
Achieve monthly, quarterly, and annual sales targets aligned with approved regional budgets.
Identify new territories, channel partners, and growth opportunities through structured market analysis.
Plan and execute go-to-market strategies for new product introductions and system solutions.
Engage architects, designers, and consultants to drive specification-based sales opportunities.
Monitor sales pipelines, forecasts, and CRM data to support informed decision-making.
Coordinate with marketing and technical teams to strengthen customer engagement and conversions.
Ensure timely collections, credit compliance, and high levels of customer satisfaction.

Managed strategic key accounts across project and retail channels in GCC markets.
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Expanded dealer and retail outlet networks to enhance market penetration.
Executed trade promotions, POSM deployments, and painter engagement programs.
Drove specification selling initiatives in major construction and infrastructure projects.
Monitored sales KPIs, margins, and account-level profitability metrics.
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Led GCC-wide sales operations across project and retail channels, delivering consistent revenue growth.
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Managed contractor, consultant, applicator, and client relationships for large-scale project execution.
Drove specification-based sales for adhesives, sealants, flooring, and construction solutions.
Secured high-value landmark projects through consultant engagement and technical approvals.
Developed and executed regional sales strategies aligned with organizational objectives.
Negotiated pricing structures, contracts, and commercial agreements with key stakeholders.

Promoted OTC and generic pharmaceutical products across assigned territories.
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• Achieved prescription and sales targets through systematic doctor and chemist coverage.
Built strong professional relationships with healthcare practitioners and stockists.
Conducted effective product detailing, sampling, and awareness initiatives.