Project Head & Co-Founder
Sassy Sauce Collective
Total years of experience :8 years, 0 Months
Responsibilities and Highlights:
• Efficiently managed 4 RnD projects to develop new products, ensuring products are delivered under budget, tested to market expectation and ready for launch on time.
• Ideated and launched 3 micro activations to increase brand visibility with key customer demographics including selection and negotiation of venue space, transport logistics and staffing for activations.
• Driven industry competitive edge by turning around 4 product development projects in record time of 1 month per product.
• Reduced vendor costs (venue, logistics and equipment) through effective negotiation to deliver activations under budget.
• Led and managed company operations by holding all vendors accountable with carefully designed KPIs and SOWs.
• Prepared daily, monthly and annual production plans and ensured the team completed production on time and within budget.
• Managed a large pool of external suppliers, including vendor SOWs, contracts, payments, and quality tracking.
• Managed website and social media accounts of the company in coordination with the marketing team and external agencies.
• Accountable for the training and development of the production and operations team.
• Ensured consistent delivery of high quality service and support to clients ensuring customer satisfaction and loyalty.
Responsibilities & Highlights:
• Effectively delivered multiple events with 5k exhibitors and 100k attendees from across the globe.
• Managed the project workflow including event checklists, budgets, show flows, vendor contracts, agreements, etc.
• Liaised with operations, marketing and production teams to ensure timely completion of all projects.
• Coordinated with exhibitor sales team and vendors to ensure that all exhibits and stalls are delivered on time.
• Oversaw the performance of vendors to ensure 0 delays in getting exhibits ready on time.
• Monitored the event budget and communicated scope changes affecting the budget.
• Created and designed marketing material for the conference and exhibition in coordination with the in-house creative team.
• Managed all direct mailing campaigns to attendees and exhibitors; planned sales campaigns to meet commercial and product development goals to improve the show's reputation, effectiveness, audience, and ROI.
• Conducted market study to develop new markets, and built an exhibitor profile to attract key buyers and visitor audiences.
• Coordinated with media agencies and in-house creative team for social media management.
Key Events Delivered:
• Gulfood - The world’s largest annual food and beverage trade show
• The Speciality Food Festival - The original gourmet and artisan food event for the Middle East, Africa and Asia.
• Yummex Middle East - The leading sweets & snacks event for the Middle East & North Africa region.
• GulfHost - The complete hospitality equipment sourcing Expo for the Middle East, Africa and Asia
• Gulfood Manufacturing - The latest ingredients, processing, packaging and logistical F&B solutions in the Middle East
• Private Label & Licensing Middle East - The MENA region's premier exhibition for food and non-food FMCG product expansion and brand placement
• Seafex Middle East - The only professional seafood event for the Middle East, Africa and Asia
Responsibilities & Highlights:
• Transformed both the venue’s sales and event delivery capacity to manage large corporate and CSR events in Dubai.
• Spearheaded various corporate events and managed strategic partnerships, contributing significantly to the revenue growth - achieved 10% annual growth in revenue.
• Led the market by delivering 250 corporate events with attendance of over 300 pax / event.
• Ensured 20% YoY revenue growth by managing clients to upsell packages.
• Ideated events for clients from diverse sectors like medical, government, finance and retail.
• Managed entire project workflow including the creation of relevant documentation such as event plans, show flows, production plan, crowd management and event crew planning.
• Handled responsibility for developing project budget, managing costs, contract negotiations with suppliers, timely invoice processing, final reconciliation, and database reporting.
• Strategically slashed corporate events budget by over 15% through effective vendor negotiation and management.
• Developed a strong vendor network to support event requirements.
• Conducted market research to understand the competitive market place and implemented effective approaches to ensure the company stays ahead in the local market.
• Managed all event related permits, contracts and payments.
Key Clientele:
• UAE Exchange, Mediclinic, Dubai Sports Council, Dubai Health Authority, RTA, DEWA, AW Rostmani, Landmark, FitOnClick.
Key CSR Events and Programs Delivered:
• Yalla Pink!
• Breast Cancer Awareness Campaign
• Diabetes Awareness Month
• Childhood Obesity Programs