Shubham Ghag

Sales & Revenue Management
• Drive end-to-end membership sales lifecycle from lead generation, prospecting, and consultative selling through to
close, onboarding, renewal, and upselling — consistently meeting and exceeding monthly revenue targets.
• Develop and execute local sales strategies, promotional campaigns, and referral programmes that delivered 18% year
on-year membership revenue growth.
• Manage B2C and B2B sales pipelines including corporate wellness packages, group bookings, and personal training
programme sales — expanding client base by 25%.
• Conduct market analysis to identify new business opportunities, competitive pricing strategies, and revenue-maximising
service packages.
• Track and report sales KPIs including conversion rates, average transaction value, attrition rates, and monthly recurring
revenue to senior leadership.
Operations Management
• Oversee full facility operations across fitness, wellness, and recreation departments — managing a team of 20+ staff
including sales associates, trainers, therapists, and front-desk personnel.
• Design, implement, and enforce SOPs across sales processes, service delivery, hygiene, and equipment safety —
maintaining zero recurring compliance deficiencies.
• Manage departmental budgets, P&L statements, payroll, and operating expenditures — consistently delivering financial
results within approved targets.
• Control inventory and supplies procurement, vendor negotiations, and stock management to optimise cost efficiency
without compromising service standards.
• Produce weekly and monthly performance reports covering sales, operations, guest satisfaction, and team productivity
metrics for senior management review.

• Led membership sales, renewals, and upgrade conversions for a premium franchise fitness facility — achieving
membership growth and monthly revenue targets consistently throughout the management period.
• Executed local marketing initiatives, walk-in conversion programmes, and referral schemes to drive new member
acquisition and reduce attrition.
• Trained and coached sales and front-desk teams on consultative selling techniques, objection handling, and CRM
usage — improving team sales conversion rates.
• Collaborated with the franchise owner to review pricing strategies, service packages, and promotional offers aligned
with market demand and competitive positioning.
Operations & Compliance
• Managed all operational functions including staff scheduling, facility maintenance, SOP compliance, health and safety
standards, and brand presentation.
• Maintained 100% SOP compliance across all departments during operational audits — enforcing grooming standards,
service etiquette, and equipment safety protocols.
• Oversaw inventory management, equipment servicing, and procurement coordination to ensure optimal facility
readiness and cost control.
• Recognised as Top 50 Elite Coach (2023) across the Anytime Fitness India network, ranked on sales performance,
client satisfaction, and service excellence.

• Managed inbound and outbound sales for a digital wellness platform — converting leads into paid subscriptions through
consultative product presentations and personalised recommendations.
• Handled post-sale customer onboarding, retention follow-ups, and subscription renewal calls — maintaining above
target customer lifetime value metrics.
• Developed sales scripts, objection-handling frameworks, and product knowledge guides adopted across the sales team.
• Reported weekly sales performance, pipeline status, and customer satisfaction data to team leadership to support data
driven decision making.
• Collaborated with product and operations teams to relay market feedback and drive service improvements aligned with
customer needs.

• Delivered front-line membership sales, product upselling, and facility tour conversions at a premium branded fitness
centre.
• Supported daily operations including reception management, member scheduling, inventory replenishment, and facility
presentation maintenance.
• Assisted in executing sales promotions, membership drives, and in-club events to support revenue growth and member
engagement.