Marketing
FMCG
Total years of experience :15 years, 0 Months
FMCG Marketing
• Marketing activity at Clásico Brands, Beverly Hills Polo Club (BHPC, Fragrances), My Home Kitchen.
• Clásico Brands - Personal Care & Home Care products for men & women - Razors, Shaving Foams, Shave Gel, After Shave Lotions, Blades, Toothbrushes, Soaps, Deodorants, Air Fresheners etc.
Brands: Clásico Ice, Inglish, La Brezza, Mr. Kick, Strike2.
• BHPC - Personal Care products for men & women - Fragrances - Perfumes, Deodorants, Shower Gels.
• My Home Kitchen - Restaurant & home delivery.
• Geographical coverage: Clásico Brands, My Home Kitchen - Global. BHPC - Global except U.S.A.
Responsible for effectively planning & managing the consumer products portfolio for the emerging markets, & providing profitable sales & market share growth for the same.
Brands: Black & Decker, Stanley.
Geographical coverage: Middle East, Africa, Turkey, India, Russia, CIS.
• Managing all marketing activities (cluster Champion) for the Middle East region:
• Marketing activation planning, activation of marketing mix components.
• In-store communication: Development and implementation.
• Category management/enhancement and value creation: Portfolio management, market testing of products, performance monitoring, corrective actions.
• Promotion development.
• Marketing communication.
• Market intelligence.
• Knowledge management: Cluster expert & management centre with regard to shopper/retailer and ‘consumer’ channel knowledge.
• Product training.
• Managing sales and business development across certain regions of the Middle East.
• Channels covered: Distributor showrooms and all consumer channels: Hypermarkets, food markets, lighting specialists, DIYs, lifestyle, and others.
Accounts managed via distribution network: Carrefour, LuLu, Géant, HyperPanda, Spinneys, Sharaf DG, The Sultan Center, Galeries Lafayette, showrooms, and various others.
• 'Middle East' region covered: U.A.E., Oman, Saudi Arabia, Kuwait, Qatar, Bahrain, Iran, Syria, Israel, Jordan, Lebanon, Iraq, Cyprus, Yemen, Afghanistan, free trade zones.
• Previous positions held, in ascending order: Management Trainee (marketing - consumer goods, Middle East) > Marketing (consumer goods) & Sales Support Executive (Middle East) > Marketing Executive (consumer goods, Middle East) > Present position (above).
• Sales intern at Corporate Office.
• Maintained sales floor, assisted customers up front. Was responsible for greeting customers, having general up-to date knowledge of entire range of products, accessories, and schemes, and answered any questions customers had regarding the same.
• Maintained warehouse & stock inventory. Assisted with payroll.
• Marketing intern at the Long Distance team.
• Studied customer feedback on calling cards & established product comparison with other calling card vendors.
• Studied the operational processes involved in managing the product & managed MIS for tracking card sales.
• Provided regular feedback to my supervisor and manager.
• Listed strategies and suggestions to improve the processes and product-related features.
• Designed and proposed layouts which were used for the new set of calling cards launched in the market.
• Marketing intern.
• Conducted research and field-work at the Marketing Department, for the Value Added Services team (SMS-related features for the mobile phones).
• Developed ideas for a new, enhanced customer service manual, and worked on its layout.
• Conducted promotional campaigns around the city and worked as a team player and liaison between my supervisor and manager. These campaigns were in and around selected locations, covering mainly malls, such as Inorbit in Malad and Nirmal Lifestyles in Mulund, various railway stations, and other commercial areas.
• Was in charge of handling a group of promoter-boys during the campaigns. Strategically placed them in areas where we would reach out to maximum customers, and advised them on how to approach and speak to the customers.
• Interacted first-hand with customers, gauged their feedback, and provided my suggestions for overall improvement, as part of a project related to Value Added Services for Vodafone.
• Marketing intern as a Product Management Trainee at the Sales and Marketing Department.
• Performed intensive study and field research on selected hi-end products of Samsung versus its competitors-mainly camcorders, TVs, DVD players and home theatre systems. This covered market visits to dealers, to study their selling skills as well.
• Compared features, pricing, and evaluation of competitors’ products vis-à-vis Samsung, and prepared a report for the same.
• Presented report, suggesting new product line-up for consideration.
• Explained strategies and gave recommendations for improving the existing marketing techniques and exploring a new range of products.
• Intern/Trainee (Technical).
• Worked for a few days in a Samsung Air Conditioner Plant in Lagos, Nigeria.
• Learned and experienced the process of how parts were fitted into the air conditioners from scratch.
In progress - nearing completion.
Please see C.V. for details.
Please see C.V. for details.