Siddharth Lulla

Strategic Planning
• Responsible for structuring the mainstream retail business resulting in a 70 - 80% increase in annual revenues. Launched flagship store and established associations with over 14 outlets in three countries
• Instrumental in planning the brand diversification across different price categories in the luxury space
• Set up divisions for allied business opportunities such as e-commerce, uniforms and fashion events. The e-commerce venture is a first of its kind initiative by an Indian designer

New Business Creation
• Launched mass retail brand “Nautankii” as a JV with one to India’s leading apparel distribution houses
• Conceptualized brand identity, packaging, product mix and pricing
• Successfully handled operations across phases design, production, quality check, packaging & dispatch
• Achieved revenues of over USD 1.25 Mn in the first year of business

Operations
• Achieved 25 - 30% reduction in costs by setting guidelines for inventory management and bulk procurement
• Increased production capacity 3 fold in order to support the increased distribution channel network
• Restructured the organization with increased impetus on the development of strong design and business development units

Client Management
• Established procedures and guidelines for client Management and quality Control
• Ensured client acquisitions and repeat business by extensively interacting with niche clients, channel partners and production houses
• Responsible for negotiating with and maintaining relationships with multi brand outlets and distributors

Marketing
• Initiated the development of a marketing plan and budget allocation as a proportion of the annual turnover
• Marketed the product line through fashion shows and trade fairs in Canada, Europe and Asia and advertisements in leading fashion magazines
• Initiate programmes for online and social media marketing thus significantly increasing the brands NRI client base

• Devised business plan for Maya - Weddings & Occasions, Gitanjali Groups first foray in the Luxury apparel space
• Instrumental in setting up the first Maya - Weddings & Occasions store in Mumbai. Plans to expand pan India
• Set up the franchisee model for its pan India roll out
• Laid down the client - vendor working policy and set up contract guidelines for the same

Business Diversification
• Business diversification strategy for a 200 year old Indian shipping & freight forwarding major to become a third party logistics (3PL) service provider - Project Leader
o Evaluate logistics opportunities in industry verticals automotive, retail, FMCG, telecom and technology and created the future roadmap and phased entry strategy for the client
• Market diligence of the Indian logistics industry for USD 4bn Indian infrastructure major
o Identified and profiled key sectors within the logistics space which be in tune with the clients long term plans
o Analyzed international players in the logistics space to determine the optimal business model to be utilized
• Evaluation of entry into the EPC space for one of India’s pharmaceuticals and infrastructure players
o Responsible for analyzing the planned investments, business economics and existing opportunities in key infrastructure sectors such as power, water, ports and logistics

New Market Strategy
• Market potential assessment for a specialized global Hydrocarbon and Construction sector Information management solutions provider to forward integrate as an expediting services specialist in UAE - Project Leader
o Led a 6 week engagement in Dubai and interacted with over 30 top officials in leading exploration, production and EPC majors to gain their insight on the potential for offering the service in UAE
• Market diligence for a USD 24bn global passive components major to enter the Indian telecommunications space
o Developed the market sizing and forecasting model to predict the long run technology scenario in India
o Analyzed market dynamics through in depth discussions with telecom majors and regulatory bodies

Market Size Assessment
• Market size assessment and in depth understanding of the distribution strategy of the USD 1.5bn luxury watch market in India for a European client planning to enter the Indian landscape - Project Leader