Freelance Social Media and Digital Marketing Manager
Meeraki Communications by Sonakshi Gandhi
Total years of experience :12 years, 5 Months
● Strategizing and executing 360° social media marketing plans for startups and SME’s.
● Implementing SEM campaigns including paid programs, social media campaigns and SEO.
● Growing the brands online presence via digital activity in paid and free channels.
● Overseeing digital analytics/campaign tracking to monitor benchmarks, track success and refine
campaigns for website, mobile, social media and content.
● Creating and executing SEO tactics to ensure first-page rankings for top keywords, incorporate SEO best
practices into the website architecture and content, and deliver SEO audit to recommend plan to improve
ranking.
● Creating performance reports for each client to measure success in earned, owned and paid digital media.
● Develop strategy for growing inbound leads, including marketing-qualified leads, by attracting and
converting targeted website traffic through digital channels (calls-to-action, landing pages, paid/organic strategy, etc.)
Gulf Traffic & TranspoTech - www.gulftraffic.com
MEFSEC - www.mefsec.com
Electrix - www.electricxegypt.com
Responsible for assisting the show teams in effectively marketing the exhibitions to the exhibitor and visitor audience.
The role include but is not limited to:
1. Social & Digital
Creating strategies, setup and execution of social and digital campaigns with pre-defined conversion goals (exhibitor numbers vs. visitor numbers)
This also includes creating content, supporting collateral for campaigns and website design and management.
Platforms used - Google Adwords, Oracle Eloqua, Adobe Experience Manager, Facebook Advertising, LinkedIn Advertising
2. Partnership Management (Government, Associations, Media)
Researching media outlets relevant to the industry of the show and setting up deals to ensure maximum exposure at lowest/no cost to the show budget.
The scope of partnerships also includes management of industry associations, government bodies, show sponsors and key exhibitors.
3. Collateral Production and Management
Coordination, design, production and maintenance of all marketing collateral, including brochures, print advertisements, web banners, emails, etc.
4. Analysis and Reporting
Analysis of all campaigns deployed - offline and online through preset KPI's and producing reports for internal teams and external parties.
Types of reports - Post Show Reports, Sales Brochures, Sponsorship Brochures, Campaign Results and Conversions
5. Sales Support
Support the sales team with adhoc requirements of reports and focused sales campaigns through marketing channels.
6. Vendor Management
Management of third-party vendors for the show including deliverable timelines and payments.
7. Onsite
Assist in different areas like visitor management which might include analysis and re-marketing to no-shows, onsite partner management, conferences and any other ad-hoc work as required.
DIGITAL MARKETING
Setup and management of digital communities (website and social media and other digital channels) for the Corporate, Casual Dining Restaurants and Quick Service Restaurants.
•Devise strategic direction to attain corporate objectives through digital channels.
•Create stories & content for the brand’s digital communities to ensure high levels of engagement with the target audience.
•Moderate and coordinate the management of the digital communities to ensure the best possible experience for brand consumers/stakeholders.
•Moderate the activities of third-party suppliers responsible for delivering brand related digital assets.
•Maintain brand consistency across all communication channels to ensure accuracy, quality and create a recognizable unified identity.
•Producing regular and ad hoc reports and documentation for the management and to keep track of KPI’s achieved.
•Identify key thought leaders, individuals and organizations to engage with.
•Identify external digital opportunities to push the brands.
•Identify and adapt to new social media channels and technologies, in line with industry trends.
•Identify/Develop relevant training programs to educate employees on the incorporation of relevant social media techniques in both corporate culture and marketing efforts.
TRADITIONAL MARKETING
1.Consumer Marketing
Provide strategic and executive support for offline consumer marketing campaigns for the brands as per the marketing plan and approved budget. Support for activities as:
•Advertising
•Consumer PR
2.B2B Marketing
Provide strategic and executive support for any marketing related B2B initiatives. Support for activities as:
•B2B Collateral and Presentations
•Trade Advertising
•Events and Exhibitions
•B2B PR
3.Brand Support
Provide support to all branded outlets with POS material in conjunction with the Graphic Designer.
Provide support in managing and maintaining all printed collateral including corporate and brand presentations.
Handling social media channels for various multinational brands like BMW and MINI
Responsibilities include:
•Create digital stories & content for the brand’s digital communities to ensure high levels of engagement with the target audience.
•Moderate and coordinate the management of client’s digital channels & communities to ensure best possible experience for brand consumers/stakeholders.
•Create dependable, organized, and clear communication across design, client servicing & development departments to ensure that campaigns are executed according to project plans.
•Support the execution of campaigns from conception to launch following deadlines and project plans.
•Producing regular and ad hoc reports and documentation for clients as requested.
•Identify and adapt to new social media channels and technologies, in line with industry trends.
Handled events and PR for brands like G-Shock, United Designers, Yasalam, Mondelez, Tang, Oreo, Philadelphia, Two Four 54(Arab Film Studio) Tim Hortons, Strongbow, Boston Consulting Group
Support on PR clients as primary role and secondary role on Events projects as required
* Primary function to support PR Director with client deliverables
* Development of administration and filing systems to support efficient operation
* Media liaison, communication and relationship building
*Media monitoring
*Keeping all the project teams across the globe updated
*Development of marketing kits for existing and upcoming projects
*Media liaison
*Digital media management
*Social media management
*Data entry
*Relationship building with academic institutions
Attained a B.A. in Media & Communications with 3 GPA
Completed high school with specialization in Commerce