Director
Red Event Services LLC
Total years of experience :15 years, 2 Months
• Head of sales, business development, design, operations, planning and strategy in the UAE region
and directly managing key clients
• Assist UAE’s Federal Authorities, Government and Semi- Government institutions in developing
their marketing and events strategy
• Directed high value events such as World Skills Asia, World Volunteering Conference, Emirates
Skills, Think Science World Fair, ISNR, IDEX, World Police Olympics, Expo Science International &
many more...
• Responsible for P&L and achieving business unit’s gross profit targets with year-on-year growth
- Managing Account Planning & Strategy vertical for North & South regions along with 5 resources
Key resource for managing agency’s major accounts contributing 70% revenues like PepsiCo, NourishCo and ITC for their brand planning and activation.
- Responsible in conceptualizing and implementing marketing initiatives on Pan India level - PepsiCo(Lipton Ice Tea, Tropicana, Duke’s, Kurkure & Gatorade) and ITC (Ashirwaad, Dark Fantasy, Delishus, Ready Meals).
- Devising the strategies to Improve market share of the brands basis competitor analysis
Planning and executing robust experiential marketing initiatives in both consumer and shopper marketing domains on Pan India level
- Extensive understanding of planning brand spends for experiential marketing spends integrating it with other marketing mediums
- Reviewing & interpreting the competition & market information to fine-tune strategies; designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility.
- Organizing various promotional events within budget allocations; handling appropriate media mix to maximize impact
- Designing promotional / marketing communication matrix and media plan; planning the creative strategy and ensuring its execution.
- Developed an online monitoring tool for tracking BTL initiatives’ performance with anayltics
- Sourcing and managing suppliers for creative, fabrication, event set up, films and other promotional material
* Kick-started corporate events and marketing division for JukeBox
* Handled business development, acquired new accounts like Tanishq
(TATA), Honda, Micromax Mobile, Airport Authority of India, Orra
Diamonds etc.
* Conceptualized tactical events (Joint/Cross Product launches,
Dealers meet) as per marketing objectives along with the execution
which includes stage designing, sound & light, backstage
productions, coordinating manpower & celebrities management
Functioned as point of contact for all projects focused on timely and
successful completion of delivery lifecycles of assigned projects
* Successfully managed some of company's key accounts including
Ford, Honda, Yamaha, PepsiCo and TATA contributing 30% to the
overall revenue
* Evaluated suppliers to assess quality, timeliness and compliance of
deliveries, maintain tight cost controls and maximize business
operational efficiency
* Looked after the alliance and conceptualized brand properties based
on consumer insights and brand requirements
* Became first employee to crack new business in first month of joining
in the company’s history
courses: CERTIFICATIONS Google Digital Garage The Fundamentals of Digital
Topped college, 9th ranker in Delhi University
