Sonali Shrestha

Manage branding, corporate communications, customer engagement, and marketing initiatives for a
national-level development bank, supporting brand visibility, customer experience enhancement, and
business growth objectives.
Branding & Digital Communications
Developed and executed branding and marketing strategies to enhance brand visibility across digital and
traditional channels.
Planned and managed integrated marketing campaigns, product launches, promotions, and customer
acquisition initiatives.
Led social media strategy and content management, driving audience engagement, campaign
performance, and brand growth.
Coordinated with agencies, media partners, vendors, and internal stakeholders to ensure consistent
brand communication and campaign execution.
Supported digital marketing, customer engagement, and financial literacy programs through content
creation, advertising, and awareness campaigns.
Corporate Communications & Public Relations
Prepared press releases, corporate announcements, media communications, and public relations
materials.
Managed media relations, press engagement activities, and reputation management initiatives to
enhance brand visibility.
Supported internal and external communication strategies and developed content for corporate events,
sponsorships, product launches, and strategic initiatives.
CSR Communications
Led communication and publicity initiatives for CSR programs across education, healthcare,
environment, and communitydevelopmentsectors.
Developed impact stories, press releases, social media campaigns, and stakeholder communication
materials to enhance CSRvisibilityand engagement.
Coordinated with branches, communities, government agencies, NGOs, and media partners to maximize
outreach and program impact.
CRM Responsibilities
Managed customer experience measurement programs, including CSAT, NPS, CES, and customer
feedbackanalysis.
Analyzed customer complaints, grievances, and service trends to identify improvement opportunities
and enhance service quality.
Prepared customer insight, satisfaction, and service quality reports, supporting customer retention,
engagement, and managementdecision-making. Responsibilities
• Support acquisition and retention of corporate and institutional deposit customers through targeted
marketingand relationship-building initiatives.
• Assist in developing marketing strategies aimed at increasing deposit mobilization and customer
acquisition.
• Coordinatewith business units and relationship teams to supportcorporate bankinggrowth objectives.

timelyfinancial including accounts payable, accounts receivable, invoices,
expense claims, and general ledgerentries.
Assist in the preparation, monitoring, and reconciliation of budgets, ensuring all expenditures align with
approved financial plans.
Support financial reporting by preparing statements, compiling data, and ensuring compliance with
internal policies and regulatorystandards.
Assist auditors by preparing required documents, responding to queries, and ensuring a smooth audit
process.
Support management with data analysis, variance tracking, and financial insights for informed decision
making.