Sonam Sherpa

• Spearheaded end-to-end content strategy across multi-channel digital
platforms, including email marketing, WhatsApp campaigns, web push
notifications, app push, and social media.
◦ Produced a wide variety of content formats — daily articles, video scripts,
podcast outlines, and ad copy — ensuring consistent alignment with brand tone
and objectives.
◦ Optimized Netcore and WebEngage campaigns, driving measurable
improvements in engagement and retention through A/B testing and data
driven insights.
◦ Partnered closely with design, SEO, and marketing teams to deliver cohesive
and impactful brand messaging across digital touchpoints.
◦ Played a key role in strengthening the brands sustainability and CSR-driven
positioning, boosting customer trust and loyalty.

• Directed a team of writers and editors, implementing processes that increased
overall content output by 35% without compromising quality.
• Implemented SEO-focused strategies that led to a 120% surge in organic traffic,
boosting lead generation and brand discoverability.
• Authored high-profile features and branded articles for leading publications
including Khaleej Times and Gulf News, elevating brand visibility in premium
media.
• Streamlined editorial workflows using automation and structured reviews,
cutting turnaround time by 60%.
• Ensured all marketing campaigns maintained SEO alignment, keyword
performance tracking, and content KPIs, contributing directly to ROI
improvements.

-Stay updated on social media trends and best practices
-Optimize content for search engines (SEO) and ensure it is shareable across social media platforms and wrote web content
- Wrote news articles for Khaleej Times and Gulf News and numerous news channels in Dubai and Pakistan on behalf of Ace Luxury Group.
-Create engaging content for social media
-Respond to queries/comments on social media
-Proofread and edited content to ensure accuracy, grammar, and adherence to brand guidelines
-Develop and maintain an editorial calendar to ensure timely delivery of content across various platforms.

Handling Amazon, noon, Shopify and other websites, updating stocks, listing products and writing content also, managing companys social media accounts, and preparing requisitions.

• Created and published 500+ SEO-optimized guides, product descriptions, and
knowledge articles, significantly improving organic search visibility.
◦ Strengthened content quality and maintained consistency of brand voice
across multiple B2C and B2B platforms.
◦ Collaborated with leading e-commerce players (Amazon, Noon, Carrefour,
Sharaf DG) to manage product listings, ensuring accuracy, keyword
optimization, and improved click-through rates.
◦ Worked alongside marketing and SEO specialists to align content strategy with
campaign goals, resulting in higher conversion rates.

Grew the Banyantree community by engaging users through
great content. Write high-quality content articles in various
topics such as local politics, celebrities, and general society.
Edit and rewrite articles assigned from time to time.
Collect and collate necessary secondary data from both the
Internet and data producers for a particular research topic.
Wrote web content for the department’s website.

Researched, wrote, and edited in-depth articles and blogs covering politics,
celebrities, and cultural issues, driving engagement through thought
provoking content.
Produced long-form editorial pieces aligned with the brands storytelling
style and audience preferences.
Contributed to boosting readership through consistent content updates and
audience-focused narratives.

Handled a high volume of customer queries across chat, email, and phone,
maintaining empathy and professionalism.
Resolved complaints efficiently, contributing to improved customer
satisfaction scores and retention.
Collaborated with the support team to document frequent issues, helping
optimize response templates and reducing handling time..