Regional Product Marketing Manager
Nissan Middle East
Total years of experience :17 years, 3 Months
Manage the Product, Competitiveness, Pricing of models in the GCC Region and manage their lifecyle strategy
Set the relevant Product USPs to the GCC Market
Monitor KPI to ensure a healthy product lifecyle (profitability, volume, product mix, brand power …)
Analyse Customer demographics data to understand reasons of purchase, reject reasons, needs
Work closely with Marketing Intelligent team to do relevant researches (ex. After Launch Survey) to understand customer clusters, trends, unmet needs
Create and execute Launch Strategy for new models with a focus on maximizing business potential
Manage and take lead on milestones to ensure Product positioning and communication strategy
Crossfunctional interaction with other departments (Sales, Planning, Finance, Marcom…), Partners (National Sales Companies) and GHQ in Tokyo.
Responsibilities :
• Development of new models, specifications and continuous enhancement of existing models (Passenger Cars)
• Determining pricing positioning with comparative equipment pricing studies
• Sales and Competitors monitoring
• Managing launches of new vehicles, Leading the Vehicle Launch Committee
• Communication with Toyota Motor Corporation for building the Toyota line-up (pricing & specs) in adequation with the market
• Managing local fitment in collaboration with Accessories Manager and Suppliers
• Providing internal training for new product to sales personal
• Working closely with Market Research Department and exploit findings to enhance the product line-up
Responsibilities :
• Developing and managing ranges of products (spare parts - original equipment & aftermarket)
• Determining & implementing marketing product plan & range definition, launch of new products
• New product launch : from the need assessment to the commercial launch (working closely with Engineering, Purchasing, Logistics and Sales)
• Price positioning : determining and managing an optimised pricing strategy to guarantee sales and margin
• Market analysis : monitoring the results and the market situation in order to maximise performance and exploit opportunities
• Supply of technical & commercial information to customers
• Production of sales support materials : marketing communication to Peugeot & Citroën dealerships (new offers, promotions)
• Providing the sales team with product training
Developed skills :
• Product and project management
• Analytical skills
• Developed marketing communication skills (creation of sales support materials, packaging guidelines)
• Ability to work well both as an individual and as a part of a team
Responsibilities :
• Transversal coordination between France & UK : support on establishment of product development policies and processes and methods of operation
• Product Manager assistant : Working closely with product manager teams in France & UK to develop and extend product ranges
• Interfacing with numerous departments : Marketing, Purchasing, Logistics, Accounting, Engineering
•Design and implementation of market survey
• Monitoring activity and commercial performance : implementation of reporting
• Coordinating launch of Motaquip spare parts range through Dealership networks in the UK : benchmarking, market studies, pricing, planning for new range introductions
• Motaquip : voted Supplier of the Year 2010 in the CAT magazine awards. (£22M turnover in 2009)
Developed skills :
• Produce quality work and communicate information in a clear and structured format
• Managing multiple projects and diary management simultaneously
• Developed listening and communication skills
• Ability to work confidently in two languages English & French and assist colleagues with communication barriers
Responsibilities :
• In depth study of European automotive spare parts markets and pricing : analysis of volume forecast, market trends, competitors
• Specific focus on price positioning of a new range for the British market
• Proposal of pricing strategy for new range
• Contact with foreign subsidiaries to resolve pricing queries
Developed skills :
• Good analytical skills and excellent numerical skills
• Ability to work as member of a team
• Knowledge of the European spare parts market
Responsibilities :
• Account keeping of import portfolio for export clients : Iran, Middle East, Eastern Europe
• Account management using SAP system
• Vehicle and spare part shipping management
Developed skills :
• Knowledge of the standard international trade rules as defined by International Chamber of Commerce
- Global relocation services company offering integrated relocation services for expatriates -
Responsibilities :
• Business development : Client portfolio development by implementing direct marketing actions (mailing, e-mailing)
• Competitor monitoring
• Analysis of national press to identify prospective customers
• Assistance in the preparation of the Trade Fair « Avenir Expat » Paris La Défense
Developed skills :
• Ability to implement Direct Marketing actions
Responsibilities :
• Telemarketing
• Implementation of commercial actions : selling shares and other banking products & services
Developed skills :
• Knowledge of the banking environment
Master II