Marketing Associate
Alcon - A Novartis Company
Total years of experience :15 years, 0 Months
In my current experience as a Healthcare Marketing Assistant I have had the opportunity to work with different streamlined departments like Surgical, Pharma, Medical Compliance, Finance & Regulatory affairs .
• Responsible for the facilitation of the Pro-motional Review process, Contracts Management and serve as the liaison between product/brand managers and agency/ vendors.
• Assist the brand managers with Product Launches and event planning, , tracking budgets and expenses, and communicating with external creative service providers and vendors,
• Understanding of Cataract, Refractive, Vitreoretinal & Corrective Lasik Equipments that we sell.and knowledge in the Surgical Equipment & Marketing sector of various categories of Lenses, Medicines, Medical equipment, Microscopes & Machines.
• Troubleshooting minor technical problems, maintaining department database records, update product training to sales force and documenting Medical Representative data (Sales calls ) & professional affiliations across systems
• Working closely with Procurement and Finance for job orders, settling final invoices post events .
• Handling Logistics and administrative work in Marketing Activities of Conferences for both Local & International Congresses as well as Regional & Internal sales meetings.
• Provide administrative support to the marketing department by preparing reports and handling information requests on Training and Soft skills.
• Perform a variety of duties to assist and support the Compliance Department and the business alignment by managing agreements for HCPs in accordance with Due Diligence, Cross-Border Activities, Fee for Services, Hospitality
My work provides high-quality authoritative research data to support requests from senior, regional and product line team managers.The research also supports data-driven deliverable s in response to customer needs, including in-depth complex information that identifies key industry players and trends in order to support strategic decision making.
Specialties include : Freight Forwarding, Ship broking, Main line Operations, Bunkering, Containerised services & Cargo, Invoicing & Documentation
• Responsible for sourcing, collecting, monitoring, assessing and analyzing market data to help develop market plans and support the growth plans and strategy of the company.
• Collaborating with market development and commercial managers to design research projects for product and service development.
• Conduct market research to evaluate customer- competitor business flows, market penetration and identify and act on providing unique opportunities to the group.
•Creating a marketing plan with respect to selected product service, conducting strategic planning on promotional activities including budget involvement, target customers and market scenario.
• Using statistical tools like correlation and regression and Web analytic's to present information about competitors, potential partners, and supporting teams for Board meetings.
• Conducting industry analysis with the way of corporate branding, developing of brochures, social media presence.
• On-boarding clients like Fund Managers, Investment Banks and Corporate clients onto HSBC across systems for all treasury related products.
• Experienced in setup and maintenance of Client Settlement Instructions by uploading potential trades onto a database for trader information.
• Verifying for accuracy of these Standing Settlement Instructions for Spot and future trades .
• Identify, investigate, and resolve fraudulent and erroneous transactions in a timely manner.
• Worked in Global environment supporting UK business's.
• Proactively identifying opportunities to improve processes, conducting UATS, BCPs and identifying bottlenecks in the business and providing solutions.
Marketing Project Intern Timex Watches Ltd June 2007 – February 2008 (9 months)Mangalore Area, India
