Complex Account Director
Starwood Hotels & Resorts
Total years of experience :15 years, 8 Months
- Responsible for Luxury Leisure Sales of two properties
- Sales champions: over achieved given sales targets by 20% in the past 3 years
- Mainly responsible for European market and local DMC’s
- Develop a sales strategy to achieve sales goals and revenues
- Analytical Skill: monitor business volumes and monthly sales targets
- Come up with tactical or promotions in order to give the business and achieve set targets
- Attend Revenue Meetings/ Yielding : ensure the maximum level of profitability is achieved
- Account management: establish, maintain and expand customer data base through sales meetings, road shows, client entertainment
- Increase business opportunities:/ Business Development
- Attend trade shows, road shows and industry events
- Negotiation skill
- Collect customer feedback and conduct market research
- Keeping up to date with new products and competitors
- Generate timely sales reports and track individual production
- Assisting with the preparation of budgets and marketing plans
- Responsible for events/ group sales and execution from A-Z; prepare and send out offers, trace demand, follow up, negotiation, contracting, administration, internal communication and final billing
- Mainly responsible for corporate and government events / groups sizing from 50 up to 1700 delegates
- Monitor quarterly and yearly budgets and ensure they are met by evaluating business on the books and pricing strategy
- Responsible for loyalty programs and customer satisfaction reports
- Maintain close business relationship with key accounts
- Scheduled sales calls, attend networking events, face to face meetings and presentation
- Supervise, guide and train the team on processes and procedures
- Conduct weekly team meetings
Attending daily morning HOD meetings and weekly revenue optimization meeting
- Setting up processes and procedures during the pre opening phase
- Review and preparation of collateral and other marketing material
- Set up of pricing guidelines
- Prospecting calls
- Quoting, servicing and execution of groups, events and weddings (social)
- Preparing quarterly forecasts
- Sending out daily and weekly reports
- Monitoring business on the books and ensuring business target are achieved
- Attending daily team briefings and pre convention meetings
- Event sales and execution from A-Z
- Handling event for up to 1500 guests / 700 rooms from A-Z
- Conducted site inspections in order to develop business for conference and banquets
- Checked function rooms set ups to ensure all details are as per the client’s requirements and hotel standard
September 2008 - January 2010 Events Executive
Atlantis The Palm, Dubai, UAE
Train the Trainer Service Recovery Training Starwood Sales Academy Leadership Training Starwood Hotels & Resorts – Revenue Management – F&B Forecasting Tool Starwood Hotels & resort – Revenue Academy – Budget and Forecasting
2005 - 2008 Bachelor Diploma - Hospitality Management Institute Superieure de Gestion Hoteliere Namur, Belgium
2005 College - Institute St Maria Goretti St Vith, Belgium
