Head of Sales and Marketing
Luxury Car Distributor
Total years of experience :31 years, 1 Months
Retail Sales, Marketing Management, Sales Management, Corporate Sales, Showroom Sales for Luxury Cars Like Lexus, Toyota, etc in Ghana
Head of Strategic Management Consulting for Automotive, FMCG and Real Estate
and setting up the business in Middle East / GCC and managing Sales, Marketing,
CRM & Operations for the Region..
2
Key Tasks - Preparing Business plan, Managing launch, Marketing, Sales, CRM and Operations for
Express Lube services in GCC Region and Reporting to CEO.
Achievements:* Created Business Plan / Model and Product and secured Board approval.
* Executed & Done Mapping of Market and competition and also Identified Locations
for Rolling out the Project in UAE, Oman and Jordan.
* Made 10 Centre’s Profitably Operational for Gulf Express
Offering Turnaround and start up
Strategies for clients in Real Estate, Automotive, etc in India / Middle East .
Key Tasks - Currently Advising Domestic and International clients in Real Estate, Automotive, etc.
on Innovation, Market Expansion,
Key Tasks: Head of Business Development, Marketing, Sales, Government Approvals and
Operations for Multistoried Residential, Commercial / Malls, Hospital and Airport Verticals.
Complete P&L responsibility - right from Conceptualization, Business plan preparation,
Marketing Strategy, Market survey / analysis for product mix, land acquisition, Integrated Advertising, Marketing collaterals, Sales Management, Sales Administration, CRM / Collections, Liasoning / Govt. relations, Business Development and execution of projects .
Managing Marketing team for Networking with a range of stakeholders including prospective buyers, Project Designers, Communicating with target audiences and managing customer relationships; conducting market research and maintaining and updating customer databases Set the marketing direction for the project short and long term and developing marketing plans and strategies; Managing budgets; Evaluating marketing campaigns; Monitoring competitors activity;Sourcing advertising opportunities and placing adverts in the local, Social Media \[ ISEO \] regional and national press. Managing the production of marketing materials and liaising with graphic designers and printers and arranging for the effective distribution of marketing materials; Organizing and attending events such as conferences, seminars / exhibitions. Managing Marketing, Advertising, Sales & Revenue through Project wise Sales Team, CRM Team and also Channel partners.
As General Manager -Marketing and Sales with WAECO
Middle East FZCO .based in Jabel Ali- Dubai Supplier of Automotive Refrigerators and DC
Appliances / Refrigerators / Accessories. \[Part of Euro 1 Billion Dometic -WAECO Group
Germany -World Leaders in OEM Automotive Coolers and Automobile Accessories\]
w.e.f July2007: Country Head- India - Managing Marketing, Sales, Management &
Distribution for Automobile OEM, After Market, Modern Trade & Retail Channels
Key Tasks : Head of Marketing \[ATL & BTL\] Advertising and Sales to OEM, After Market
Sales, Retail, Sales Management, Trade Shows, Hyper Markets, etc in Entire GCC and India .
\[Worked extensively in Saudi Arabia, Bahrain, Dubai and Indian Subcontinent reported to MD\]
Achievement:. * Launched new products in New Markets and OEM’s \[Ford India, General
Motors, Tata Motors, etc. \] and increased Brand Awareness through innovative and
effective Marketing programme and also increased Turnover by 150%.
* Managed UAE AutoCar Awards 2006 Event as Silver Sponsor event to create
Corporate Branding.
* Setup Indian Operations with Channel partners and Sales Team for Retail in After
Market and OEM Marketing.
a division of Rs. 2500 Crore
TVS and Sons Group)
Key Task : SBU Head for Marketing & Sales of MyTVS Premium Automobile Membership Cards
Achievement : * Successfully launched the MyTVS Brand thru Integrated Media campaign with
Advertisement Agency Saatchi & Saatchi - 2nd
biggest Ad Agency in India
* Completed tie-up with top Corporates for Alliance - Through Corporate Sales .
Key Tasks : • Managed business operations for promoting LML Motorcycles and Scooters in
the Kerala region.
• Was responsible for monitoring entire Marketing, Sales \[Retail/ Corporate\],
Service, Financing \[Retail / Trade\] Depot operations.
•Handled Product launches and BTL for enhancing brand visibility and market
Penetration.
•Managed and developed the existing channel of 15 dealers and 40 Sub-dealers .
4
Achievements:• \[Dealer Development \] Appointed 3 New Dealers and 12 Sub- Dealers .
• Successfully Launched FX Range of Motorcycles in Kerala.
• Was Best RM consistently in South India for Sales and CRM.
• Introduced innovative Service packages and took Service Marketing initiatives,
which led to increased traffic, Revenue in Dealership and higher Sales of Spares.
Key Tasks : • Headed Sales \[Retail/Corporate\] and Service operations across the states of
Karnataka and Andhra Pradesh with a team of 2 Area Managers, Service
engineers, Corporate Sales team and Commercial team.
• Created Marketing strategies, Local Advertising, set out Budgets and Objectives
and ensured adherence to them.
• Contributed towards achieving higher market share for all Daewoo car models in
the designated territory.
• Managed functional areas of inventory, pricing, marketing comm., PR, etc.
• Provided Sales and CRM Training to Dealers Staff
• Planned and organized local sales promotion schemes for Dealers and Staff for
Financing \[Retail/ Trade\] and BTL events in the region.
Achievements:• Increased sales by 400 % and hence was promoted in Sept. 2000 to Regional
Manager Bangalore \[ Managing AP & Karnataka\]
• Increased Sales by 250 Cars per month in Kerala from 50 Cars per month.
• \[Dealer Development\] Appointed 5 New dealers during my tenure.
• Generated Major Orders from Software corporate in Bangalore like Infosys,
Wipro, etc. and reached Sales of over 700 cars per month in the region
\[Turnover of 25 Crores Per Month\]
• Took special initiatives to increase Soft skills of Service teams and increased
Service Revenue and Spare Parts Sales.
With M/s. Integrated Finance
Company Ltd., Chennai.
a) Marketing Manager (Car and Consumer Finance) Jan1999 to February 2000
b) Product Manager (Fixed Deposits/Debts) May 1997 to Dec1998
c) Branch Manager Chennai (Auto Loans and Deposits) March 1994 to April 1997
Key Tasks : •Involved in marketing and sales of car finance and associated debt products.
•Identified potential markets and clients to achieve revenue objectives.
•Planned and implemented lucrative promotions and Training to enhance resource mobilization and also established Customer Service infrastructures .
•Conceptualized innovative campaigns with advertising agencies like O&M .
Achievements: • As Product Manager, increased deposits by 100 %.
\[Increased Net Accretion from Rs.30 Crores to .Rs70 Crores\]
•As Marketing Manager won the A&M Magazine Silver Cup for Best TV Ad
Created with O&M Advertising Agency.
Key Task : Launched Puma A.G. of Germany brand of Sports Shoes and Apparels
and managed Sales in Metros of Karnataka, AP, Kerala & TamilNadu through
Retail Showrooms, Premium Dealers, Business Development, CSD, Corporate
Sales, Institutions and Distributor network.
Achievements: • Launched successfully Puma Brand by appointing Exclusive Dealers,
Merchandising, Sales Depot Operations, Corporate Sales, Marketing,
Sales promotions, etc.
Marketing Popular Brands like ThumsUp, Limca, Gold Spot,
Bisleri Soda, Bisleri Mineral Water, etc.\]
Key Tasks : • Handled sales of soft drinks through dealers/distributors in Cochin.
• Assisted the Branch Manager in Sales Management and depot operations.
Achievements:•Increased the penetration in all categories of market by 100% through better
coverage by appointing small distributors.
• Increased sales by 200 % thru network expansion
• Started Corporate and Institutional Business to avoid seasonal sales.
Head of Lube Express SBU Head for New Automotive Service Division
Management Consultant 9 months Management Consultant Strategies for Real Estate, Automotive, etc.
KGS Developers Ltd - Chennai 4.0 yrs Business Head Head of Marketing, Sales, CRM & Operations
Kerala - Sales& Service for 2 Wheelers
* Acquired over 10, 000 Card membership in first year of launch
* Identified cost-effective and innovative medium for Buss, Viral and Direct
Marketing thru DSA’s And
in
in
in International and Agricultural Marketing
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