Software Engineering Manager
Simpl
مجموع سنوات الخبرة :10 years, 7 أشهر
* Led the engineering efforts of 4 teams (Onboarding, Growth, Customer LTV, and Transaction Systems) at Simpl, managing approximately 25 skilled engineers and executing the successful delivery of 30+ projects within committed timelines, while ensuring high-quality outcomes
* Spearheaded cross-team initiatives in the launch of multiple zero-to-one products and features in the BNPL space including Subscription (Subscribe & Pay Later), Simpl on Delivery (Buy Now with Simpl & repay after delivery), and Instant Refund
* Played a key role in improving the onboarding funnel, resulting in a 34 basis point increment in successful onboarding of new users, equivalent to additional 12, 000 new users per month. Also, implemented onboarding capabilities on Simpl’s website & in the merchant's website/app during a transaction
* Supervised projects (in the Growth team) focused on new user growth & retention like Referrals, Offers & Recommended Merchants; customer engagement like Quick Links and Contextual Strips on the Home Page; and optimization of the Simpl Mobile App experience
* Drove projects (in the Customer LTV team) to improve the post-purchase experience like order details, order tracking, and Ratings & Reviews; and merchant discovery via Stories in the Simpl Mobile App
* Established KPIs for engineers. Set processes, structure & a healthy culture to build a collaborative, high performing & quality-driven engineering team, while also ensuring the professional growth of each team member in reaching their goals
* Worked closely with leadership and the product team to plan roadmaps and establish OKRs for upcoming quarters
* Collaborated with Staff Engineers in technical scoping and technology decisions to shape the architecture and technical strategy of the projects & it's features
* Played an active role in maintaining a quality codebase through code reviews, sprint planning, and retrospectives
Improved existing businesses & products - Hostels, co-working spaces, events & cafe
* Increased room-night sales of the direct channel from 24% to ~40% by building a booking engine on Sturmfrie's website, integrating Google Hotel Ads, and throttling inventory and price for the direct channel
* Digitized and automated processes to improve operational efficiency and reduce manual effort like web check-in for hostel boarders, upselling of services
* Designed & developed membership and loyalty programs-related systems to drive user growth and retention
* Revamped the main website by showcasing products, offerings & achievements, and implemented effective SEO strategies to improve Sturmfrei's ranking
Led the effort on the development of new digital products - EVOY App
* EVOY was an app to find events, parties, festivals, and more in Goa, with the capability to buy event passes (tickets)
* Designed and developed the system architecture and the data model
* Managed the engineering team in delivering the App's features on time and within budget
* Conceptualized and implemented revenue generation strategies for the App
* Brainstormed alongside stakeholders on product features and requirements
* Guided the Sales and Marketing teams in implementing growth strategies
* Supervised the Content and Operations team of the App, in streamlining processes to increase productivity and quality
* Led a significant service migration project, transitioning from an external vendor, Sportz Interactive, to an in-house Sports platform
* Designed the data model and architect the Sports Platform
* Developed key features including Key-Moments, Tournament, Schedule & Standing manager
* Integrated Prometheus & created metrics and visualization in Grafana for real-time system and application monitoring for troubleshooting and performance analysis
* Set up CI/CD pipeline using GoCD and managed infrastructure deployment with Terraform scripts
Principal Software Engineer
Contributed to the system architecture & development of key features in Treebo's Property Management System, Hotel SuperHero, a SaaS product, e.g.,
* Support for multiple tenants
* Mechanism to enforce API rate limits, preventing abuse
* Authentication & Authorization measures for secure access to APIs
Collaborated closely with the team in successfully onboarding tenants
Senior Software Engineer (L5)
* Designed the solution & data model, implemented various modules & microservices, and performed integration with different technologies for Treebo's consumer platform
* Developed API for Google Hotel Ads integration using Serverless and AWS Lambda
* Integrated multiple PMS in the backend powering Treebo's consumer platform
* Integrated Truecaller for OTP-less login functionality
* Contributed to the development and integration of the Inventory Throttling Service in the backend powering Treebo's consumer platform
It was one of the initial platforms in India (early 2017) to buy & sell Ethereum cryptocurrency
Responsible for research and development of new integration capabilities in the webMethods Integration server:
* webMethods Adapter for JDBC
* webMethods Module for ISO_8583
* webMethods Adapter for Terracotta DB
* webMethods SAP Adapter
Development of software solutions in the Pharmacovigilance & Drug Safety domain
CGPA: 6.05/9
