Deputy Manager
DB Corp Ltd
Total years of experience :6 years, 1 Months
Managing print media sales of the Dainik Bhaskar group for Dainik Bhaskar and Divya Bhaskar with 19.8 million readers, every day extending to 14 states, with 37 editions of "Dainik Bhaskar", 7 editions of "Divya Bhaskar",
Handling Key Accounts portfolio where 80% of the region targets is contributed by these key clients with an annual sales target of USD 4 million.
Conceptualization and creation of 360-degree solutions in the form of events packaged with media
Networking with clients and media agencies: Group M, Ogilvy and Mather, RK Swamy BBDO, Lintas, FCB Ulka, Initiative Media, Concepts Advertising and Rediffusion.
Products Handled: Dainik Bhaskar, Divya Bhaskar, Business Bhaskar, DB Star, DB Gold, Prabhat Khabar, Saurashtra Samachar, Navrang, Rasrang & Madhurima
Key Clients: Reliance ADAG, Hindustan Unilever, Crompton Greaves, Imagine Turner, LIC & Loreal Ltd
Managing print media sales of Anand Bazaar Patrika (readership of 1.30 million) and The Telegraph (readership of 0.40 million), leading newspaper dailies in Eastern India.
Achieved overall sales target of over 143% in “Hard-sell” initiatives for the year 2008-2009 with cumulative sales of USD 1.75 million between 2007 and 2009.
Managed events: Gorbatschow Purity Nights, Bajaj Almond Drops Telegraph “Hand-In-Hand”; Kara Skin Wipes Sampling, Kwality Walls “TTIS Five-a-side Football”, Disney’s “Jetix Action League TTIS Challenge”.
Products Handled: Graphiti, The Telegraph In Schools, Telekids, T2, and Rabibashoriyo
Clients Managed: State Bank of India Ltd, National Stock Exchange of India Limited, Bombay Stock Exchange, L’Oreal, Cadburys, Heinz, Mirc Electronics, Pfizer, Zydus Cadilla, Gujarat Cooperative, Diageo and Bajaj Consumers
Preparing proposals and estimates and closing the deals.
The job profile primarily consisted of all Below the line Marketing activities which ranged from loyalty Programs, short term sales drives, awareness programs for new launch, event management, Market research based on client.
Distinguished efforts towards recruiting & organizing a team based on the project requirement
Planning and execution of events for specific client requirement
Training the personnel for the job at hand and overseeing the execution of the project.
Handled projects like: Asian Paints Ultima Home Clinic Drive, Shiromani Contractor Utsav Awards of Asian Paints, RediffBol installation Drive, Coca Cola Rack Evaluation Scheme, Coca Cola Internal Trade Market Observation, Coca Cola Every Dealer Survey, BTL initiative of the Gift a Diamond Event for DTC in Kolkata and Chennai.
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Driving sales targets and complete shop-floor operations of the “Mother Store” of Music World (part of the USD 3.80 billion RPG group).
Managed the inflow and outflow of materials from warehouse to the “express” and “unplugged” outlets.
Mentoring a team of 30 members comprising of Customer Service Associates, Customer Service Supervisors, Security Staff and Housekeeping staff.
Organized promotions such as artist / celebrity visits and special events for festive occasions
Conducting an Evaluation of 22 Unplugged Counters of Music World at Chennai
Instrumental in organizing promotions such as artist / celebrity visits and special events for festive occasions.