sufian abu hashish, Regional Sales Director

sufian abu hashish

Regional Sales Director

May Foods Company

Location
United Arab Emirates - Abu Dhabi
Education
Bachelor's degree, Marketing
Experience
16 years, 9 Months

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Work Experience

Total years of experience :16 years, 9 Months

Regional Sales Director at May Foods Company
  • United Arab Emirates - Abu Dhabi
  • November 2021 to May 2022

- My responsibility involves
- Take a part in business plan developing, strategic vision of the company’s development in the long and short term,
- Effectively manage the club of distributors, find new distributors in the countries of my responsibility area.
- Participate in company’s internal and external projects.
- Manage contracts, negotiate with suppliers and customers, build financially favorable terms with key counterparties.
- Make plan and monitor the performance of commercial service tasks in my area of responsibility.
- Fulfill sales plans in oun area of responsibility.
- Define and develop long term sales strategy, tactics of sales development structure in my responsibility area.
- Develop and regulate the provision of customer service.
- To form a budget for countries in my responsibility area.
- Monitor the performance of the budget.
- Ensure key performance indicators for me and subordinates.
- Timely and qualitatively execute the orders of the exports director, in accordance with the requirements approved by the internal rules, procedures and instructions of the company.

Area Sales Manager at Sama Jordan Food & Industrial Investments Group (Al Youm)
  • Jordan - Amman
  • June 2018 to September 2021

My responsibility involves
- Leading Area sales efforts and delivering sales targets.
- Developing effective long-term relationships with key customers within their area
- Implementing and executing sales policies and practices.
- Reviewing market analysis to determine customer needs, price schedules, and rates.
- Making regular calls on present customer accounts to check product displays, proper rotation, stock, cleanliness of displays, and effect of current promotions
- Having management responsibility involving staffing, conducting performance appraisals, training and developing subordinates, promotions, salary increases, terminations, disciplinary actions
- Following up fresh returns and wastages by the SKU’s, route and customer.

- Follow up distribution, coverage and zero sales outlets on daily bases.

Regional Sales Manager at Sahtain Water Company (Moya)
  • Saudi Arabia - Dammam
  • July 2016 to March 2018

My responsibility involves
- Collaborating with senior executives to establish and execute the sales goal for the region.
- Managing the sales team in order to maximize sales revenue and meet or exceed corporate-set goals.
- Forecasting annual, quarterly and monthly sales goals.
- Assisting sales personnel in their techniques.
- Developing specific plans to ensure growth both long and short-term.
- Educating sales team with presentations of strategies, seminars and regular meetings.
- Reviewing regional expenses and recommending improvements.
- Follow up stock level in warehouse.

Amman at Multi OZ Company for Carton Industries
  • Jordan - Amman
  • June 2014 to April 2016

- Direct and coordinate activities of departments concerned with the production, pricing, sales, and distribution of products.
- Mange staff, preparing work schedules and assigning specific duties.
- Establish and implement departmental policies, goals, objectives, and procedures.
- Monitor businesses and agencies to ensure that they efficiently and effectively provide needed services while staying within budgetary limits.
- Direct and coordinate organizations financial and budget activities to fund operations, maximize investments, and increase efficiency.
- Determine goods and services to be sold, and set prices and credit terms, based n forecasts of customer demand

Regional Sales Manager at National Plant for Healthy Water Co. “Hana Water”
  • Saudi Arabia - Riyadh
  • November 2011 to April 2014

- Coordinating of sales among the region.
- Analyzing statistics regarding the number of sales made in a given period, the resulting profits and the need for new clients inventory.
- Training, organizing and directing the team of representatives.
- Working closely with the team to identify sales goals, create and implement strategies and evaluate performance.
- Finding new customers, holding sales presentations, establishing relationships with key customers and monitoring sales data.
- Implements trade promotions by publishing, tracking, and evaluating trade spending

District Sales Manager at The Coca Cola Bottling Company of Jordan
  • Jordan - Amman
  • September 2010 to August 2011

- Organize, motivate and lead own sales teams in respective revenue stream and handle yearly contracts and agreements in terms of P&L.
- Analyze sales statistics and ensure organizational sales goals are met on a continual basis.
- Achieve forecasted sales by following my written plan of action.
- Monitor each salesperson’s daily performance and compare it with that month’s objective.
- Recruiting, hiring and training my people and Developing the most well trained, professional sales force possible.
- Constructively handle (or supervise the handling of) all customer complaints related to my department.
- Providing the company with feedback reports, sales and marketing analysis, presenting recommendations for improvement and optimization of sales.
- Market researches and analyzing market trends.

Area Manager at Babel Gate
  • Jordan - Amman
  • December 2007 to August 2010

- Managing the sales force and the sales process at the company in an efficient and effective way ensuring achievements of targets and optimization of sales.
- Evaluating performance and motivating employees to achieve peak productivity and performance
- Providing the company with feedback reports, sales and marketing analysis, presenting recommendations for improvement and optimization of sales.
- Maintaining current information as to trends and developments in business, new products, opportunities, etc.
- Developing and assisting in the development and implementation of policies and procedures consistent with those of the company.
- Developing and implementing short term and long term business plans and strategies.
- Developing and designing systems, policies and procedures related to sales and marketing management.
- Coaching.
- Training DR's & TM's
- Market researches and analyzing market trends.
- Forecasting demand

Field Manager at Alduaa Investment Group
  • Jordan - Amman
  • July 1997 to May 2000

- Control DR's (distributors) & TM (trade marketers).
- Coaching.
- Training DR's & TM's
- Collecting data about our market (to help us in our decisions)
- Opening new markets.
- Market researches.
- Forecasting demand.
- Following up our furniture & assets.
- Follow-up the sales & distribution of the wholesale and retail outlets.
- Increase distribution of our brands.
- Increase stock level of our brands (availability).
- Follow-up off take & freshness of our brands.
- Increase pack facing & outer facing (visibility).
- Merchandising packs & outers according to brands family & outlet profile.
- Implement several activities such as new insert, re-launch & promotion.

Education

Bachelor's degree, Marketing
  • at Alzaytoonah University
  • December 2007

Specialties & Skills

Beverage Marketing
Marketing Research
Marketing Mix
Retail Management
computer skills
Communication skills
market research
key account management
problem solving

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Safety in Warehouse Management (Training)
Training Institute:
The Coca Cola Bottling Company of Jordan
Date Attended:
January 2011
Duration:
12 hours
The power of team work (Training)
Training Institute:
The Coca Cola Bottling Company of Jordan
Date Attended:
January 2011
Duration:
16 hours
Sales Academy (Training)
Training Institute:
The Coca Cola Bottling Company of Jordan
Duration:
24 hours
Business Writing And Communication Skills (Training)
Training Institute:
AMIDEAST
Date Attended:
April 2009
Duration:
36 hours
Product Quality Index (Training)
Training Institute:
British American Tobbaco
Date Attended:
July 2008
Duration:
8 hours
Proficiency in Sales Skills (Training)
Training Institute:
The Coca Cola Bottling Company of Jordan
Date Attended:
December 2010
Duration:
24 hours
Coaching (Training)
Training Institute:
British American Tobbaco
Date Attended:
May 2005
Duration:
24 hours
Retail Quality Index (Training)
Training Institute:
British American Tobbaco
Date Attended:
July 2008
Duration:
8 hours
Dimensions of Professional Selling (Training)
Training Institute:
The Coca Cola Bottling Company of Jordan
Duration:
40 hours
Retail Census System (Training)
Training Institute:
British American Tobbaco
Date Attended:
October 2007
Duration:
16 hours
Finance For Non Finance (Training)
Training Institute:
The Coca Cola Bottling Company of Jordan
Date Attended:
October 2010
Duration:
8 hours

Hobbies

  • football and adventures