Marketing Manager
Alpaca Finance
Total years of experience :12 years, 9 Months
- End-to-end ownership of the entire marketing cycle—manage and allocate the monthly marketing budget, analyze ROI of campaigns, and report results on a bi-weekly basis
- Follow emerging trends, conduct competitor analysis and develop marketing strategies
- Drive customer acquisition and boost brand awareness by finding potential collaborations and channels
- Manage effective tracking systems for marketing activities
- Conduct and report analysis of site and social traffic
- Analyze data to generate insights on consumer behavior
- Establish and monitor KPIs
- Plan, set up and optimize paid and organic marketing campaigns and strategies
- Coordinate with Business Developers and Community Managers across the globe to enact marketing programs
- Conducting keyword sets using keyword research tools, search query data, and competitive research
- Research, build and expand campaigns, ad groups, keywords, and placements
- Mine search query data to find positive opportunities and negative search terms
- Develop and expand campaigns & ad groups, keyword lists, improve titles and descriptions
- Maximize CTR and quality score across engines with a focus on Google
- RLSA Audience Setup & Integration with all search campaigns
- Ad Copy Optimization: DKI, RSA Ads
- Keyword Expansion: Converting Keywords, Search Terms
- Keyword Exploration Tools: SEMrush, SPyfu, ispionage
- Identify and explore Facebook for Customer & Expert Acquisition through Lead Ads.
- Audience Building: The interest and Job Titles were researched using niche level tools to find them and layer with each other to narrow down the audience to targeted Experts.
- Ad Copy Testing: The ads perform better when it gets noticed, after the Audience building, the next phase of developing the successful campaign relied on Content and Image used.
- Facebook Tools & Exploration : LeadSync, AdExpresso, Madgicx, NapoleanCat
- Facebook Ads Comments Sentiment Analysis
- Designing social media strategies to achieve clients' marketing objectives
- Managing, creating and publishing original, high-quality content
- Mapping out and setting up a full-funnel ad and retargeting ad campaigns as per client market across different channels (LinkedIn, Facebook, Twitter, and Quora)
- Communicating with industry professionals via social media to create a strong network
- Training internal teams to integrate & maintain a cohesive social media strategy
- Worked with various reputed clients such as Delhi Darbar Restaurant, Rasoi Ghar, Scientechnic, Sukh Sagar International, Bright Side Dubai, Castello Restaurant, NH17 Restaurant, Royal Furniture, AMS Housing (London Property), Burjstore.com (E-commerce), MoollanMollan Accountants (Mauritius)
- Design strategies and architectures that focus on the amplification of content (on relevant social platforms) to the right audience
- Execute daily tasks of social media strategy across identified digital platform
- Coordinates with lead strategists, researchers, account planners, media and creative people to architect and direct the execution of all social media initiatives
- Performs high-level industry-specific research, deconstructing relevant case studies and uncovering insights
- Strategically monitor & report on relevant social media
- Managed diverse e-commerce activities, leading sales on renowned platforms like Flipkart.
- Developed and maintained the e-commerce portal, stardeal.in.
- Managed customer relations, ensuring smooth and satisfactory experiences.
- Led product promotions and maintained optimal inventory levels.
- Regularly analyzed the e-commerce landscape, adapting to changes and seizing opportunities.
- Authored a diverse range of content, adapting to platform and audience needs.
- Collaborated closely with other departments to ensure cohesive messaging.
- Explored and utilized various content mediums to maximize reach.
- Stayed updated with industry trends, ensuring the brand remained relevant.
- Prioritized audience engagement, leveraging feedback to inform content strategies.