Team lead | feedback Analyst
Cognizant Technology Solutions
Total years of experience :9 years, 11 Months
Supported Products:
• Search Web, GooglePlus, Google Photo, GoogleNews, Family Link, GalleryGo, GoogleScan, Blogger and Datally
Responsibilities:
New product/Launches
• Partner with product owners and Taxonomy Specialist in building new taxonomies for newly integrated products
and identify any specific tagging guidelines
• Train the triagers and mentors on new product features, taxonomy and any product specific tagging guidelines
• Clarify doubts with the product owners on new product launches/newly integrated products, product taxonomies
and tagging guidelines
• Identify new issues; escalate to support managers via filing bugs.
• Monitor any new issue themes and support end to end in creating new cluster to classify the issues.
• Maintain an up-to-date Taxonomy in terms of new tags and ensure that the Taxonomy is in line with the current
Taxonomy policies at all times
Quality Audits
• Clarify doubts and send feedback to team alias about low quality new or existing tags (with < 90% QC)
• Perform tag audit for close-the-loop (CTLs) based on requirements from product owners as per the bugs logged
by the product owners
• Perform ad-hoc tag clean ups/splits as recommended by the product partners
• Create Monthly questionnaire/quiz for mentors and provide corrective/preventive training
• Audit new tags created by Mentor for policy compliances (taxonomies, duplicates, typos, tag quality, type
attributes)
• Audit the reports triaged by mentors on a weekly basis and provide corrective/preventive feedback
• Support ad hoc experiments and audits as deemed fit by the Google PgMs or Site lead
Client engagement
• Provide an overview of our engagement model to partners
• Ensures that all aspects of our process (incl. reporting, policies) are understood and accepted
• Conduct a sync up (weekly) with PSM/PSS to exchange information and to gauge releases, spikes and
expectations
• Maintain an Up-to-date knowledge and training material of product area
• Proactively work and update the PSMs/PSS on every Action Item (AIs) and build a relationship
Expertise: DBM, DCM, Ad Ops tools, TrueView Ads, Facebook Ads.
Key Deliverables:
Campaign Management:
• Setting up new campaigns, monitoring and reporting on Ad serving tools.
• Daily management includes trafficking, optimization and reporting of Ad campaigns.
• Testing of all Ad creative for compliance of site specifications as well as functionality.
• Constant interaction with the clients in order to suggest and manage the client accounts.
• Auditing the campaign and ensuring it is setup according to client’s requirements.
Generating Reports:
• Working on individual campaign performance report and updating the same to client
• Report: Campaign to date and Month to date.
Daily management:
• Creating and managing different types of campaigns of clients in DoubleClick Bid Manager (DBM) based on
information provided through the tickets (gcases).
• Pre-launch setup & readiness - third party pixel testing and verification, creative QA and uploading, setting up
campaigns in Ad servers according to the specifications, troubleshooting ad preview / click issues, etc.
• Trouble-shooting the ads on all Ad Servers, ensuring the click macro is functioning.
• Adhering to SLA’s related to turn-around times and quality.
• Scheduling the campaign for making specific targeting and settings changes on specific day and time.
• Dealing with the segment budgets allocation at Insertion order level.
• Frequent interaction with Programmatic account strategists and programmatic account manager in order to
clarify the campaign structure
Expertise: DBM (DoubleClick Bid Manager), DCM, Facebook Ads.
Daily management:
• Daily management includes trafficking of campaigns
• Extensive working experience with Google’s DSP (DBM).
• Co-ordinate with Clients and setup the campaigns, making sure the campaign/ads are live, if not trouble shoot
the issues with the help of technical team.
• Review the assets and media plan (Systematic manner of checking creative materials and URLs before
implementation in ad servers).Trafficked Image files, videos and 3rd party ad tags (Atlas, flashtalking, Point-
Roll, Sizmek, etc...).
• Creating placements.
• Troubleshoot various Ad Serving problems (like not Displaying/Loading on the site, not clicking out to
advertiser’s website, Conflicting ads and Discrepancy issues etc…)
• Based on the optimization report, make necessary changes to campaign (like, including/excluding site or
channels, adjusting pacing, budget and adding up segment budgets etc.)
• Reporting and gathering screenshots of ad placements on live sites to confirm delivery.