Sales & Operations Manager
Petromin Corporation
Total years of experience :6 years, 9 Months
• Sales & operations management of retail network for 15+ stations serving walk-in & fleet customers for car maintenance services including oil change, battery, tire, periodic maintenance etc.
• Planning and execution of marketing activities to achieve the targeted sales and market share.
• Customer relationship management by delivering high customer service & resolving all complaints.
• Managing the financials by developing budgets, cost management and ensuring the profitability at both gross margins and net profit level.
• Supply chain management by ensuring stock availability on sites and conducting inventory audits for proper merchandizing and inventory management.
• Human resource management of technical & sales staff belonging to different nationalities. Ensuring the deployment, allocation and capacity utilization of team by conducting regular training, evaluation and promoting a two-way communication to deliver high staff morale and engagement.
• Ensuring regular site visits and audits for compliance of operational SOPs, housekeeping standards, health & safety measures and efficient business practices as per the company guidelines.
• Exploring new business opportunities by identifying potential trade areas and new sites for network expansion and expanding clientele through fleet business.
Achievement:
▪ Developed strategic roadmap for battery and revolve business.
▪ Planned & executed ‘North Star’ - an internal event for long-term vision setting.
▪ Top performer in Battery & periodic maintenance competition.
▪ Delivered and sustained one of the highest ‘Customer Satisfaction Index’ rating.
▪ Developed & implemented planning tool, GP Simulator, for enhancing profitability.
▪ Developed & implemented Housekeeping Guideline for enhancing compliance of SOPs.
• Managed the Regional office & the company owned outlet to lead a team of 20+ resources from
different functions including after-sales, finance, admin, customer relations, HR and logistics etc.
• Planed the annual budget, revenue from sales & after-sales and the expenses of company owned
outlet to manage the P&L.
• Managed 35% sales volume of Hyundai Pakistan through 10+ 3S dealerships on franchise model.
• Led planning & administration team to prepare annual & monthly sales volume forecast & plans.
• Led the network planning & development team to expand footprint in two provinces of Pakistan by
evaluating potential dealers and preparing business feasibility.
• Supported the execution of marketing & promotional activities on ATL / BTL channels of dealerships.
• Managed training of dealership staff to improve sales process and enhance productivity.
• Ensured compliance of Hyundai dealership standards across network by implementing SOPs.
• Managed the product planning of CV, Commercial Vehicle, Segment, spec selection, model life management & budget planning in liaison with multiple internal and external stakeholders including Toyota Pakistan dealerships, Toyota Motor Asia Pacific, Toyota Motor Corporation etc.
• Managed the product pricing of CV segment including decision making on components sourced from Toyota & local suppliers with the aim to increase margins throughout model life intervals.
• Managed the demand & supply forecasting of CV segment by preparing annual sales plans.
• Responsible for development of sales and marketing promotional strategy for CV segment and building brand equity through digital media, ATL and BTL campaigns.
Developed annual business plans, media promotion and digital innovation strategy.
• Managed the advertising and sales promotional budget of PKR 800+ Million.
• Responsible for sales & marketing promotion strategies by working closely with media and brand
agencies to ensure advertising, promotion, ATL & BTL activities.
• Responsible for reporting digital sentiment analysis to senior management through different tools, media analytics and dashboards (Meltwater and TMAP VOC).
• Country-wide plan and research to expand dealership network by evaluating potential candidates & enhancing current dealership performances based on TDSP scoring.
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