Syeda Samiya Fatima

Manage Social Media, Evonik internet and intranet website content and design
(MEA Region)
• Create and manage all published Digital Marketing content (images, 20+ videos,
blog posts & articles)
• Keyword research and analysis
• Tracking SEO metrics and using ethical SEO knowledge and techniques to meet
the organic objectives
• Redesigned blog page, contact page and forms resulting in 52% increase in
customer enquiries
• Performing competitive analysis and identifying gaps in website and social
media content or areas of improvement in web design
• Developing effective corporate communication strategies, plans, blog posts,
statements, and Tweets
• Managing internal and external communications e-newsletters, press releases,
influencer marketing, website and social media
• Analyse E-newsletters metrics and adjust strategies based on outcomes
• Organizing initiatives and representing company at trade shows and exhibitions
company booth
• Drafting and proposing communications campaigns, which may include social
and online media, print media, direct mail, and other multimedia
• Analysing, generating and compiling insightful internet and intranet analytics
using Oracle Infinity to optimize the performance and visitor behaviour, enhance
digital experiences, and improve business outcomes
• Collecting data and maintaining databases
• Monitor trends in Social Media tools, applications, channels, design and strategy
• Maintaining brand consistency across all platforms and materials
• Creating a compelling content calendar reflecting company's mission to fuel
audience and traffic growth
• Creation of dynamic signature banners for event promotional purposes

Creating products database with accurate product details to showcase on site
and application
• Managing e-commerce platform content operations and product catalogue
• Assign products and keywords by product category and manage cross-selling
strategies
• Recommend product attributes that help customers find desired products and
identify opportunities to expand assortments to drive larger basket size
• Use SEO tools and analytics to prioritize keywords and improve search results
• Dealing with daily customers product requests
• Communicating with merchandisers and clients to ensure the products
availability in order to provide a smooth experience to customers

Designed social media posts for various platforms
• Design & execution of roll up banners and posters (Used at Product Launch &
GITEX Shoppers 2018)
• Creation of Social Media plans and campaigns according to product launch to
amplify company's digital presence
• Developed content calendar on a weekly/monthly basis
• Monitored Social Media analytics and summarized feedback to Marketing Director
• Product launch event management and organization
• Assisted Xtouch CEO in the making of product launch presentation
• Designed Press Conference invites
• Amalgamation of PR kits and research for brand development

Sales promoter at Gitex Shoppers for Huawei from 2017 - 2019.

Won top sales award every year.