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Syed Salman Tariq, Power Market Manager

Syed Salman Tariq

Power Market Manager·Reckitt Benckiser

Pakistan

Master's degree, Marketing

Work experience

Total years of experience: 18 years, 1 months

Power Market Manager

April 2013 - Present

Reckitt Benckiser

Karachi, Pakistan

April 2013 - Present

- Responsible for delivering business for the biggest market of Pakistan - Karachi (20%+ RB Pakistan business)
- Responsible for In Market Sales power growth / productivity / distribution for RB power brands
- Responsible for implementing complete structural overhaul of Karachi with RB

Company industry:
FMCG
Job role:
Sales

Key Accounts Manager - Carrefour / Metro / TER Punjab

April 2012 - April 2013

Reckitt Benckiser

Lahore, Pakistan

April 2012 - April 2013

- Responsible for International Key Accounts business with RB in Pakistan (Carrefour / Metro C&C)
- Responsible for Local Top end Retail business in Punjab (90 TER accounts)
- Responsible for USC / CSD business in Central Pakistan
- Responsible for building business with IMT's through better shelf share, excellent visibility, shared ownership and business development initiatives
- Instrumental in planning and executing the biggest functional overhaul in Key Accounts history
- Key Accounts was the best performing sales function at RB in 2012
- Upgraded RB visibility at Carrefour to the next level while ensuring a healthy ROI for the business

Company industry:
FMCG
Job role:
Sales

Trade Marketing Manager - Home care

April 2010 - April 2012

Reckitt Benckiser

Karachi, Pakistan

April 2010 - April 2012

- Won RB Champion of Performance Award in 2011
- Played an instrumental part in RB Pakistan becoming Mortein’s fastest growing market globally in 2011, (and YTD April 2012)
- Responsible for National trade plans for Mortein, Cherry Blossom, Robin Blue, Moov and Krack (driving NR and 4P excellence for these categories)
- Responsible for TER (GSP’s) and wholesale channel in terms of full year national plans, execution and driving growth / shelf dominance in these channels
- Leading the biggest ever channel overhaul for RB in 2011 - Record NR / Visibility gains (Golden Stores) Golden stores was the single biggest visibility initiative for RB Pakistan in 2011
- Successful launch of Mortein’s biggest NPD in 6 years - NaturGard - Achievement of distribution/visibility/SOS/NR targets (NaturGard)
- Responsible for getting Trade Promotions approved from Top management (based on ROI presentations)

Company industry:
FMCG
Job role:
Sales

Area Sales Manager - South Punjab

April 2009 - March 2010

Reckitt Benckiser

Multan, Pakistan

April 2009 - March 2010

- Primary Responsibilities - Driving growth, 4P execution, team management, distributor handling and sales development
- Won an award for Mortein Main season distribution drive in Q1 2010
- Multan area was among the top 3 fastest growing areas for RB Pakistan in 2009

Company industry:
FMCG
Job role:
Sales

Management Trainee

May 2008 - April 2009

Reckitt Benckiser

Karachi, Pakistan

May 2008 - April 2009

- 3 month Field Sales stint - extensive operational sales training in trade & distribution centers nationally

- 3 month Trade Marketing stint - Designed Local success models for Mortein and Harpic. Worked extensively on Key Accounts face-off project. Designed and rolled out first-ever Strepsils counter-tops

- 6 month marketing stint - Led Strepsils Orange Launch. Organized biggest ever launch event for RB.

Company industry:
FMCG
Job role:
Sales

Education

IBA Karachi

May 2008

May 2008

Master's degree, Marketing

Pakistan

Skills

Distributor Relations
Expert
Distributor Relations
Expert
Channel Management
Expert
Channel Management
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
Modern Trade
Expert
Modern Trade
Expert
Technical Report writing
Expert
Technical Report writing
Expert
Distributor Relations
Expert
Distributor Relations
Expert
Channel Management
Expert
Channel Management
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
Modern Trade
Expert
Modern Trade
Expert

Languages

English
Expert
Urdu
Expert
Arabic
Beginner

Memberships

British Council

Active Member

January 2001

Training and Certifications

Training
Selling skills
Navitus Consulting
May 2011