Nithya Tyagu, Digital Marketing Specialist

Nithya Tyagu

Digital Marketing Specialist

Interactive Digits

Location
United Arab Emirates - Dubai
Education
Higher diploma, Journalism and Mass Communication
Experience
5 years, 3 Months

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Work Experience

Total years of experience :5 years, 3 Months

Digital Marketing Specialist at Interactive Digits
  • United Arab Emirates - Dubai
  • My current job since September 2022

- Developed and executed SEO strategies, improving organic search rankings and driving a 25% increase in website traffic.

- Managed social media campaigns for clients across fashion, technology, and healthcare industries, increasing engagement by 30%.

- Created and managed PPC campaigns on Google Ads, achieving a 20% reduction in cost-per-click (CPC) while maintaining lead quality.

- Crafted compelling content for blogs, social media, and email campaigns, resulting in a 40% increase in subscriber engagement.

- Utilized Google Analytics and other tools to track campaign performance, providing detailed reports and insights for continuous improvement.

- Executed marketing campaigns across various channels, collaborating with cross-functional teams to ensure alignment with business objectives, leading to a 35% increase in sales revenue.

SOCIAL MEDIA SPECIALIST at Constrique Software and Digital Solution Pvt Ltd
  • India - Delhi
  • March 2021 to September 2022

- Implemented social media strategies that increased followers by 50% across Facebook, Instagram, and LinkedIn.

- Coordinated with influencers and brand ambassadors to enhance campaign reach and engagement.

- Analyzed social media metrics to refine content strategy, achieving a 35% increase in post engagement rates.

- Managed content calendars and scheduled posts, ensuring consistent and timely content delivery.

- Assisted in the development of email marketing campaigns, improving open rates by 15%.

SEO Content Writer at CreditMantri Finserv Pvt Ltd
  • India - Chennai
  • April 2019 to March 2021

- Content Strategy Development through that formulated and executed content strategies, leading to a 45% increase in website traffic and a 50% rise in user engagement.

- Implemented SEO best practices, resulting in a 57% improvement in organic search rankings and a 35% increase in click-through rates.

- Implemented targeted content-driven lead generation initiatives, achieving a 45% growth in qualified leads and generating an additional 2x growth in sales opportunities.

Education

Higher diploma, Journalism and Mass Communication
  • at Symbiosis Centre of Distance Learning
  • November 2023
Bachelor's degree, Political Science Hons
  • at Delhi University
  • July 2021

Specialties & Skills

Digital Marketing
B2B Marketing
Marketing
CONTENT MARKETING
RESEARCH
SOCIAL MEDIA
editing & proofreading
Content Writing
Content
content management system (CMS)
Search Engine Optimization (SEO)
press release (PR)

Languages

English
Expert
Hindi
Expert
Tamil
Expert