Nithya Tyagu, Digital Marketing Specialist

Nithya Tyagu

Digital Marketing Specialist

Interactive Digits

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Diplôme supérieur, Journalism and Mass Communication
Expérience
5 years, 3 Mois

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Expériences professionnelles

Total des années d'expérience :5 years, 3 Mois

Digital Marketing Specialist à Interactive Digits
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis septembre 2022

- Developed and executed SEO strategies, improving organic search rankings and driving a 25% increase in website traffic.

- Managed social media campaigns for clients across fashion, technology, and healthcare industries, increasing engagement by 30%.

- Created and managed PPC campaigns on Google Ads, achieving a 20% reduction in cost-per-click (CPC) while maintaining lead quality.

- Crafted compelling content for blogs, social media, and email campaigns, resulting in a 40% increase in subscriber engagement.

- Utilized Google Analytics and other tools to track campaign performance, providing detailed reports and insights for continuous improvement.

- Executed marketing campaigns across various channels, collaborating with cross-functional teams to ensure alignment with business objectives, leading to a 35% increase in sales revenue.

SOCIAL MEDIA SPECIALIST à Constrique Software and Digital Solution Pvt Ltd
  • Inde - Delhi
  • mars 2021 à septembre 2022

- Implemented social media strategies that increased followers by 50% across Facebook, Instagram, and LinkedIn.

- Coordinated with influencers and brand ambassadors to enhance campaign reach and engagement.

- Analyzed social media metrics to refine content strategy, achieving a 35% increase in post engagement rates.

- Managed content calendars and scheduled posts, ensuring consistent and timely content delivery.

- Assisted in the development of email marketing campaigns, improving open rates by 15%.

SEO Content Writer à CreditMantri Finserv Pvt Ltd
  • Inde - Chennai
  • avril 2019 à mars 2021

- Content Strategy Development through that formulated and executed content strategies, leading to a 45% increase in website traffic and a 50% rise in user engagement.

- Implemented SEO best practices, resulting in a 57% improvement in organic search rankings and a 35% increase in click-through rates.

- Implemented targeted content-driven lead generation initiatives, achieving a 45% growth in qualified leads and generating an additional 2x growth in sales opportunities.

Éducation

Diplôme supérieur, Journalism and Mass Communication
  • à Symbiosis Centre of Distance Learning
  • novembre 2023
Baccalauréat, Political Science Hons
  • à Delhi University
  • juillet 2021

Specialties & Skills

Digital Marketing
B2B Marketing
Marketing
CONTENT MARKETING
RESEARCH
SOCIAL MEDIA
editing & proofreading
Content Writing
Content
content management system (CMS)
Search Engine Optimization (SEO)
press release (PR)

Langues

Anglais
Expert
Hindi
Expert
Tamil
Expert