Marketing Manager
International Center Group Company for foodstuff
Total years of experience :28 years, 3 Months
Responsible for managing the Marketing & promotion, positioning of a brand and the products. Tracking
and analyzing the performance of promotional campaigns, managing the marketing budget and ensuring
that all marketing material is in line with our brand identity
· Create new project strategies
· Identifying sales that would appeal to new clients
· Managing company and client expectations
· Reviewing timeframes and budgets
· Creating sales pitches
· Executing sales objectives
· Finding and following new sales leads
· Attending networking events
· Negotiating sales contracts
· Preparing sales contracts; following company rules and guidelines
· Building trust and long‑term relationships with clients/customers
· Managing records of sales, revenue, and other important data
· Making professional decisions in a fast‑paced environment
· Cultivating positive interactions and relationships with sales representatives, team leaders and
managers, and executives to evaluate sales strategy and results
· Motivating team members to exceed expected goals
· Developing ways to improve the customer experience and build brand loyalty
· Researching the market and industry trends
· Developing a pricing strategy that maximizes profits and market share but considers customer
satisfaction.
· Supporting sales and lead generation efforts.
· Understanding and developing budgets, including expenditures, research and development
appropriations, return‑on‑investment and profit‑loss projections.
· Compiling lists describing our organization's offerings.
· Developing and managing advertising campaigns.
· Building brand awareness and positioning.
· Evaluating and maintaining a marketing strategy.
· Directing, planning and coordinating marketing efforts.
· Communicating the marketing plan.
· Developing each marketing campaign from start to finish.
· Evaluating competitors.
· Handling social media, public relation efforts, and content marketing.
Achieve growth and hit sales targets by successfully managing the sales team
Design and implement a strategic business plan that expands company’s customer base and
ensure its strong presence
Own recruiting, objectives setting, coaching and performance monitoring of sales
representatives
Build and promote strong, long-lasting customer relationships by partnering with them and
understanding their needs
Present sales, revenue and expenses reports and realistic forecasts to the management team
Identify emerging markets and market shifts while being fully aware of new products and
competition status
My own business that I had to close it
Lead and oversee the development and growth of profitable new business and to develop and maintain effectively key business relationship.
Ensure business growth through directing and managing business development activities to ensure they are delivered in accordance with the organizational strategy.
My background in market implementations, strategic project planning, thought leadership, and an array of other marketing expertise allows me to take a marketing problem, break it down, and build a cohesive and commercial solution that delivers a measurable result to the firm.
Areas of Expertise:
• Developing plans that fit an overarching sales strategy.
• Creating accessible, adaptable thought campaigns.
• Overseeing management and delivery of multiple simultaneous strategic projects.
• Prioritizing and organizing work with demonstrated multi-tasking abilities.
• Bringing in projects on time and under budget.
• Leading and motivating marketing teams.
• Excellent relationship building skills.
• Communicating effectively across all stakeholder levels.
• Questioning and improving client service delivery.
• Adding value to sales plans with a positive problem-solving attitude.
• Corporate rebranding, including new visual identity and brand guidelines.
• Developing internal and external communications.
• Developing qualitative and quantitative reporting and marketing materials.
• Cultivating and growing media attention and client interest.
• Proactive and driven to perform beyond expectations.
Coordinate and execute marketing plans and ensure perfect results approached
Coach and train team of 50 promoters on communication customer approach and brand USP's
Maintain and enhance market share growth by analyzing the brand adoption and prepare strategy accordingly
Team leader, sales coordination, pricing, coaching new salesmen, sales, stock in and out reports, invoicing, customer service, evaluating the salesmen for bonus scheme, display
sales, invoicing, inventory, stock in and out to other branches, display, local orders, .
Sales, daily coverage report, expand total customers universe,