Tahir  Khalil , Digital Strategy Manager

Tahir Khalil

Digital Strategy Manager

MD Design & Fit Out

Location
Saudi Arabia - Medina
Education
Master's degree, Data Science
Experience
7 years, 2 Months

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Work Experience

Total years of experience :7 years, 2 Months

Digital Strategy Manager at MD Design & Fit Out
  • United Arab Emirates - Dubai
  • My current job since March 2021

1. Create, develop, and implement effective paid campaign strategies.
2. Execute and optimize multiple campaigns on multiple platforms simultaneously.Analyze and scale campaigns based on KPIs.
3. Conduct various A/B tests on different parameters to improve results.
4. Think creatively about ways to manage user journeys, improve landing pages, and more.Analyze and optimize ad campaigns to increase return on investment (ROI)
5. Use Google Ads to drive a variety of online marketing campaignsManage
6. Audited and analyze existing Google Ads campaigns to find out hurdles in achieving business goals.
7. Monitor and assist the team to develop new SEM & PPC strategies in-line with business goals.
8. Create new landing pages which helps to improve Conversion Rate from 7% to 23% and growing.
9. Restructured and optimize campaign from scratch and 600 plus sales in just 45 days.
10. Proper keyword research, thematically related ad groups and engaging ad copies makes the CTR to increase from 3% to 26%.
11. Data driven optimizations in sales funnels for Relevant and Right Website Traffic which ultimately increases the quality of leads by massive 90%.
12. Set up and track conversions precisely with Google Tag Manager and Google Analytics Bi weekly
14. Reporting through ad pulse analytics and Data Studio.

Digital Marketing Specialist at Ilsa Interactive Solutions Pvt Ltd.
  • Saudi Arabia - Riyadh
  • October 2020 to March 2021

1. Audited and analyze existing Google Ads campaigns to find out hurdles in achieving business goals. Monitor and assist the team to develop new SEM & PPC strategies in-line with business goals.
2. Create new landing pages which helps to improve Conversion Rate from 15% to 45% and growing.Restructured and optimize campaign from scratch.
3. Proper keyword research, thematically related ad groups and engaging ad copies makes the CTR to increase from 3% to 31%.
4. Data driven optimizations in sales funnels for Relevant and Right Website Traffic which ultimately increases the quality of leads by massive 91%.
5. Set up and track conversions precisely with Google Tag Manager and Google
6. Analytics.Biweekly reporting through ad pulse analytics and Data Studio.

Sr. SEO Analyst at Xcentric Services
  • Pakistan - Lahore
  • March 2019 to September 2020

1. Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
2. Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
3. Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
4. Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
5. Analyzed SEO outreach goals and presented findings to marketing director.
6. Tracked, reported and analyzed website analytics to drive strategy and improve user experience.

Jr. WordPress Developer at Webhike Solutions Pvt Ltd.
  • Pakistan - Lahore
  • March 2017 to February 2019

1. Working on CMS like WordPress, Shopify, and many more.
2. Working on the Shark Matrix website also
3. Working on the Mohinani Group Website
4. Creating Sales Visualization Report on Power Bi Desktop for company and clients also.
5. Working on Front End development for the website.
6. Making SEO Audit Report for the websites
7. Hands-on experience with Analytical Tools like Google Analytics and Tracking website traffic.
8. Implemented on-page SEO best practices, including meta tags, header tags, and URL structure.
9. Connecting with a Designer for website design
10. Managing the whole Project
11. Using MySQL for Database.
12. Hands-on experience in Python
13. Using HTML, CSS, and Javascript for website development.

Education

Master's degree, Data Science
  • at University Of Management And Technology
  • January 2023
Bachelor's degree, Software Engineering
  • at University of Management & Technology
  • March 2017

Specialties & Skills

Google App Engine
Google Analytics
Social Media Marketing
WordPress
Teamwork
Google Ads
Content Writing
LinkedIn Ads
SEMrush
Ubersuggest
Technical Writing
Communication
Google analytics
Adobe Photoshop
Web Development
Social Media Marketing
Digital Marketing

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.




Languages

English
Native Speaker
Arabic
Beginner

Memberships

JZT Foundation
  • Joint Secretary
  • January 2014

Training and Certifications

Wordpress Development (Certificate)
SEO (Search Engine Optimization) (Certificate)
Digital Marketing (Certificate)

Hobbies

  • Cooking
  • Traveling