Digital Strategy Manager
MD Design & Fit Out
Total years of experience :7 years, 2 Months
1. Create, develop, and implement effective paid campaign strategies.
2. Execute and optimize multiple campaigns on multiple platforms simultaneously.Analyze and scale campaigns based on KPIs.
3. Conduct various A/B tests on different parameters to improve results.
4. Think creatively about ways to manage user journeys, improve landing pages, and more.Analyze and optimize ad campaigns to increase return on investment (ROI)
5. Use Google Ads to drive a variety of online marketing campaignsManage
6. Audited and analyze existing Google Ads campaigns to find out hurdles in achieving business goals.
7. Monitor and assist the team to develop new SEM & PPC strategies in-line with business goals.
8. Create new landing pages which helps to improve Conversion Rate from 7% to 23% and growing.
9. Restructured and optimize campaign from scratch and 600 plus sales in just 45 days.
10. Proper keyword research, thematically related ad groups and engaging ad copies makes the CTR to increase from 3% to 26%.
11. Data driven optimizations in sales funnels for Relevant and Right Website Traffic which ultimately increases the quality of leads by massive 90%.
12. Set up and track conversions precisely with Google Tag Manager and Google Analytics Bi weekly
14. Reporting through ad pulse analytics and Data Studio.
1. Audited and analyze existing Google Ads campaigns to find out hurdles in achieving business goals. Monitor and assist the team to develop new SEM & PPC strategies in-line with business goals.
2. Create new landing pages which helps to improve Conversion Rate from 15% to 45% and growing.Restructured and optimize campaign from scratch.
3. Proper keyword research, thematically related ad groups and engaging ad copies makes the CTR to increase from 3% to 31%.
4. Data driven optimizations in sales funnels for Relevant and Right Website Traffic which ultimately increases the quality of leads by massive 91%.
5. Set up and track conversions precisely with Google Tag Manager and Google
6. Analytics.Biweekly reporting through ad pulse analytics and Data Studio.
1. Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
2. Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
3. Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
4. Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
5. Analyzed SEO outreach goals and presented findings to marketing director.
6. Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
1. Working on CMS like WordPress, Shopify, and many more.
2. Working on the Shark Matrix website also
3. Working on the Mohinani Group Website
4. Creating Sales Visualization Report on Power Bi Desktop for company and clients also.
5. Working on Front End development for the website.
6. Making SEO Audit Report for the websites
7. Hands-on experience with Analytical Tools like Google Analytics and Tracking website traffic.
8. Implemented on-page SEO best practices, including meta tags, header tags, and URL structure.
9. Connecting with a Designer for website design
10. Managing the whole Project
11. Using MySQL for Database.
12. Hands-on experience in Python
13. Using HTML, CSS, and Javascript for website development.
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