E Commerce Manager
Be A Dealer
Total des années d'expérience :21 years, 3 Mois
• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
• Creating frameworks that transform our social media sites into highly profitable platforms.
• Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
• Reviewing the security of checkout pages and payment procedures.
• Creating promotional offers and checking to see that these are uploaded precisely.
• Reviewing copy and legal disclaimers to verify their accuracy.
• Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
• Examining sales-related metrics to inform restocks.
• Reporting on the utility of existing and novel strategies.
• Creating and maintaining a website’s structure to ensure it is compatible with web browsers, search engines, and other devices such as mobile phones or tablets
• Developing ecommerce websites that are easy to navigate, have relevant content, and provide high quality images
• Creating new products, updating existing ones, adding them to the website catalog, and managing inventory levels
• Identifying opportunities for improvement in conversion rates and recommending changes to increase sales or reduce costs
• Establishing an online presence for businesses through social media platforms such as Facebook or Instagram ..etc
• Creating and implementing marketing strategies based on customer data and industry trends
• Designing and developing websites using web design software
• Proficient in PHP, MySQL, HTML, CSS, and JavaScript
• Experience with Magento, Shopify, WooCommerce, or similar ecommerce platform
• Strong understanding of UX/UI principles
• Excellent problem-solving skills
• Contribute in developing an annual operating plan, including events, marketing and PR.
• Liaise with Media agencies& production companies
• Execute good media relations with chief editors and key persons in the media to generate positive news stories and identify opportunities to promote the extravagant quintessentially stories and activities.
• Maximize the commerciality and visual impact of quintessentially as an exclusive luxury Brand.
• Responsible for event organization and provide logistics support.
• Coordinate with the technical requirements of the location.
• Handle corporate events and program flow.
• Responsible for the production of events from conception through to completion.
• Coordinate with suppliers and develop the company’s Data Base.
• Develop PR campaigns and media relations strategies
• Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
• Edit and update promotional material and publications (brochures, videos, social media posts etc.)
• Prepare and distribute press releases
• Organize PR events (e.g. open days, press conferences)
• Seek opportunities for partnerships, sponsorships and advertising
• Address inquiries from the media and other parties
• Track media coverage and follow industry trends
• Prepare and submit PR reports
• Manage PR issues
Day-to-day responsibility for all marketing communications for the mall, to both the consumers and the retailers.
working & understanding of budgeting, planning, advertising, promotion, community relations, public relations and sponsorship and assist with the brand guardianship of the mall and related sub-brands Responsible for launching and continuous implementation of the shopping mall, mall events plan and budget.
Retailer Communications
• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
• Develop understand and communicate relevant retail trends to centre management - areas to include sales and footfall forecasting & reporting and general issue’s
• Develop individual marketing campaigns for retailers as required
Online Marketing
• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions
Guest Communications
• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature
• Management of the Gift Card program and any loyalty card programs that are implemented
Consumer PR
• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Communication team as well as other stakeholders
Internal Communications
• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units - new store openings, launches, events, changes to procedures, staff newsletters)
Marketing Plan
• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.
Marketing Campaigns
• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget
• ROI (Return of Investment) analysis required on each promotion and fed back to business.
B-2-B Relationships
• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.
• Develop and manage relationships with retailers, head office, suppliers, retained agencies - ensuring cost efficiencies and brand guardianship is achieved at all times.
( US Polo, Eden Park, Gerry Weber, United Color Of Benetton, 7 for all Mankind, Basler, M Missoni, la Fee Maraboutee, Geddes & Gillmore, Stefanel, L'Argentina )
Create marketing communication and brand consumer experience strategy. This role will plan and execute marketing communication, strategies and promotional programs throughout various retail stores where our products are sold. In addition, work closely with creative director and director of marketing to create compelling call to action for multiple brands in the hunting and fishing industry.
• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.
Preparing and delivering sales presentations to new and existing customers in order to sell new advertising product, and to protect and increase existing advertising.
Explaining to customers how specific types of advertising will help promote their products or services in the most effective way possible. Maintaining assigned account bases while developing new accounts. Processing all correspondence and paperwork related to accounts. Delivering advertising or illustration proofs to customers for approval. Drawing up contracts for advertising work.
Locating and contacting potential clients in order to offer advertising services.
Providing clients with estimates of the costs of advertising products or services.
Recommending appropriate sizes and formats for advertising, depending on medium being used.
Informing customers of available options for advertisement artwork, and provide samples.
obtaining and studying information about clients' products, needs, problems, advertising history, and business practices in order to offer effective sales presentations and appropriate product assistance.
Consulting with company officials, sales departments, and advertising agencies in order to develop promotional plans.
* perform the daily operation activities related to client.
* Participated in sales functions with various organizations
* Led business development and marketing efforts, which expanded the
customer base and introduced products into specialty markets.
* Conducted market research, identified emerging market trends, and
introduced marketing strategies.
* Contributed to the implementation of promotional program that optimized
revenue levels in a saturated market .
* Investment sector branding tools( Logo Development and Corporate
Identity, brochures, stationeries, Gift Item and other branding tools)
* Maintain Database Administration for client and supervising the process of
updating the documents.
* Monitor and maintain staff departments to ensure high level of customer
satisfaction.
* Seek for potential client with pro-active approaches
* Preparing schedules for courses
* Promoting certification courses
* Dealing with corporate clients
* Assisting students with registration and information related to exams and
courses.
* Assigning instructors for each course topic
Assisting in preparation and development of the course materials.
* Providing presentations to corporate clients and universities
* Providing advice to candidates to choose the proper certification course
information technology