Head of Events
Alagan Brand & Design
Total years of experience :19 years, 8 Months
Accountabilities:
•Project managing all live events.
•Main point of contact for all aspects of live events. (Contractors, internal departments, Stakeholders etc.)
•To manage Event P/L make sure operations and planning does not exceed the budget provided.
•To ensure and implement world class customer experience.
•To manage the installation and dismantling the whole event.
•Prepare Post Event report to sponsors and other stakeholders
•To understand and adapt latest trends to various Live Events organized.
Planning & Organizing:
•Contract qualified consultants to work on the project as appropriate.
•Plan the entire operations and delivery of the event: event design, floor plans, seating arrangements, staging, Marketing, sponsorship support, corporate sales, ticketing, signage’s, Event Planning and event promotions.
•Ensure that the Project deliverables are on time, within budget and at the required level of quality.
•Evaluate the outcome of the project as established during the planning phase.
•Plan development and appraisal for the team by training and offering them opportunities to develop.
•Clear and definite approach towards sponsors, contractors and other suppliers.
•Plan in consultation with the management, recruit, interview and select staff and or volunteers with appropriate skills for the project activities.
•Plan and review the quality of the work completed with the team on a regular basis to ensure that it meets the project standards.
• Managed all level of ATL & BTL Events.
• Responsible for vendor management & Suppliers assignments.
• Planned and executed tailor made events for individual and corporate clients
• Planned, coordinated and executed events
• Provided clients with estimates on cost of events
• Work closely with creative & Technical team for drawings and printing needs.
• Seamlessly planned and executed events, both professional (conferences, meetings) and social (Concerts, Fashion walks, Sponsored shows)
• Worked with event sponsors and internal/external teams on all aspects of planning the event
•Ensured the organization was proactively evaluating and responding to market trends.
•Expanding corporate brand and image beyond the existing client base.
•Rolled out marketing communication initiatives engaging marketing campaigns, online, advertisement, PR press releases, tradeshows, and marketing collaterals.
•Translated business-objectives strategies into brand portfolio objectives, plans, and strategies of enhanced growth of business unit.
•Handle overall operations from production, project & Execution
•Public presentations, corporate visit new and potential clients to facilitate a business relationship.
•Responsible for the planning and execution for the trade & consumer shows, campaigns, product launch and other revenue generating.
•Over all event responsibility includes: Organizational Leadership, Budget preparations, onsite co-ordination and cross-functional teams.
•Vendor relation and business partnership development to gain involvement and ensure high quality service.
•Implementing project management practices that ensure direction, motivation, resources and effective communication to maximize planning and execution.
•Promoting a positive environment at work and Ensuring efficiency of workflow, customer service and quality assurance.
•Budget preparation, monitoring, and post-event account reconciliation.
•Coordination of cross-functional team to ensure project completion within budget.
•Negotiate contracts with vendors worldwide.
•Attend client meetings and assist with determination of project requirements.
•Assist the PM in the drafting and issuance of project proposals, tenders, budgets and preliminary schedules.
•Prepare BOM & BOL for the job for production work order allotment.
•Track the progress and quality of work being performed by design disciplines.
•Co-ordinate with the draftsmen to provide the drawing as per the production requirement.
•Ensure clients’ needs are met in a timely and cost effective manner
•Review field inspection reports from Consultants throughout the lifecycle of the project
•Coordinating with Production Manager & Team members to complete the in-house production on time.
•Project chart preparations for work allotment timings interact with PPC Engineers.
•Prepare substantial completion certificates and ensure all required project close out documents are obtained.
•Communicate ideas for improving company processes with a positive and constructive attitude.
•Monitor costs and generate variance reports as and when required and forward to the Project Manager for his perusal. Carry out assessment of potential variations/claims from sub-contractors as well as other vendors.
• Prior site visit to verify the conditions to estimate & providing constructional drawing for ministries & consultant approval.
• Expertise in cost database, Estimating Programs, and time management.
• Expertise in project cost estimates including material, personnel and equipment costs and coordinate with the proposals and the project engineers to clarify on any discrepancies..
• Create a process of information flow with respect to each expense head, such as Equipment procurement, Logistics costs, Mobilization and demobilization of personnel, Material procurement and any other relevant costs.
• Monitor costs and generate variance reports as and when required and forward to the Project Manager for his perusal. Carry out assessment of potential variations/claims from sub-contractors as well as other vendors.
• Submitting reports on a periodic basis to the project management and the finance team on the status of the costs incurred and the variations of the budgeted v/s actual.
• Participate in project review meetings and provide any cost related data as and when required by the members.
• Executing Cost Control for both Contract and In house management costs.
• Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning.
• Manage and increase the effectiveness and efficiency of Support Services through improvements to each function as well as coordination and communication between support and business functions.
• Play a significant role in long-term planning, including an initiative geared toward operational excellence.
• Management of agency budget in coordination with the Executive Director.
• Development of individual program budgets
• Analyzing labor hours & material usage to verify cost.
• Organization of fiscal documents.
• Regular meetings with Executive Director around fiscal planning.
• Supervise and coach office manager on a weekly basis.
• Traveling to different regions for purchasing items.
• Effective knowledge of study & quote tenders with effective budgetary offer.
• Selected & Awarded "Employee of the month" for 2008 & 2009.
• Awarded for redesigned company showroom.
•Collaborated with cross-functional design, development, and business teams to ensure all aspects of user experience have been thought through and optimized
•Designed store collateral including: all exterior/interior signage, event signage, product brochures, sale flyers and coupons
•Developed original campaign graphics for special projects and major collateral
•Presented design work to design teams, marketing teams, and executives for review and feedback
•Prepare files for printing with tile arrangements according to various print Medias.
•Multitalented skills in Printing, Exhibit & Signage production works.
•Strong eye details in colors & corporate guidelines.
NJyothi Graphics India Pvt Ltd, Bangalore, India. June 2004 - Sep 2005
Graphic Designer cum Digital Printer.
• Meeting clients to discuss their needs to design.
• Meeting clients to discuss their needs;
• Interpreting the client's business needs;
• Developing design briefs by gathering information and data to clarify design issues;
• Thinking creatively to produce new ideas;
• Using innovation to redefine a design brief and meet the constraints of cost, time and client;
• Multi-tasking: graphic designers often work on more than one design brief at a time;
• Using a wide range of media, including photography and computer aided design;
• producing accurate and high quality work;
• contributing ideas and design artwork to the overall brief;
• working well in a team, with printers, photographers, other designers, account executives, and marketing specialists;
• working to meet tight deadlines.
• Increased interpersonal relationships by helping sales to attain effective Marketing targets.
• Creating exhibition stalls displays & banner layouts with Excellent Documentation.
• Designing various signs such as ( backlit sign, front lit sign, non illuminated signs, banner printings, rollup stands, vehicle graphics, display signs, stands, etc., )
• Handling wide format digital printing machines such as "ROLLAND SJ742, GONGZENG, HP LASER JET ( indoor & outdoor die ink printings) with CMYK (4 & 6) color corrections for solvent & inkjet based printings by using different materials.
• Alagappa University - Karaikudi MBA - Marketing Management (Persuing)