Tamim Youssef

 Sales & Marketing Expertise:

Markets Coverage: UAE (Dubai, Northern Emirates and Abu Dhabi), GCC, Africa, South East Asia

Solutions/Products Coverage: White Cement, Premix Cement-Based Mortars, Construction Chemicals, decorative walls and floors coverings

• Full-Cycle Sales Leadership: Managed the entire sales process, including prospecting, qualification, needs assessment, presentation, commercial and technical negotiations, closing, delivery and collection, ensuring a streamlined process and optimized turnover receivable cycle

• Direct Collaboration with Main Contractors, Consultants, Fit-out Contractors, Interior Designers and Architects: Established and maintained strong relationships with consultants, main contractors, Sub-contractors, Architects, Developers and Applicators to promote product quality and specifications

• Proposal and Compliance Management: Managed the preparation of technical submittals and compliance statements to consulting offices, architects and local authorities where other products/systems are specified in vendor list

• Product Demonstration and Training: Conducted product demonstrations and training sessions to potential customers to ensure proper installation techniques of approved systems as per method statements

• Product Testing & Certification: Managed the third-party lab testing, certifications and all kinds of documentations to ensure local and international compliance with concerned authorities

• Industry Engagement: Organized and represented the company in industry forums, seminars, and exhibitions, fostering collaborations with educational institutes, universities, consultancy offices and architects

• Marketing Support: Developed marketing materials such as products and applications brochures, handouts, literatures and giveaways, coordinated campaigns targeting consultants and architects to create awareness

• Event Planning and Retail Promotion: Organized and executed promotional events targeting the building materials retail sector, enhancing product visibility and driving sales growth within this segment

 Product & New Markets Development

Markets Coverage: UAE (Dubai, Northern Emirates and Abu Dhabi), GCC, Africa, South East Asia

Products Coverage: White Cement, Premix Cement-Based Mortars and Construction Chemicals

• Strategic Planning: Led the strategic planning and execution of the newly developed solutions/products, driving revenue generation from the ground up to boosting product adoption and significant market penetration

• Product Launch Leadership: Successfully spearheaded the launch of several new products while managing the full lifecycle of the product launch from initial concept to market introduction and post launch evaluation

• Project Management: Managed the end-to-end launch process, including timeline development, resources allocation, operational budgeting, forecasting and risk management

• Cross-Functional Team Leadership: Coordinated efforts across marketing and specifications, sales, product development, production and customer support teams to ensure a seamless product launch

• Market Analysis: Conducted comprehensive market research and competitive analysis to identify opportunities and inform product positioning strategies as well as entry points

• Go-To-Market Strategy: Developed and executed a robust go-to-market strategy including pricing, distribution, and promotional campaigns

• Stakeholder Management: Collaborated with key stakeholders, including executives and external partners, to align on product vision and launch plans

• Performance Metrics: Implemented tracking mechanisms to monitor launch performance, gathering insights to refine future launches and optimize product performance

• Customer Feedback Integration: Gathered and analyzed customer feedback post-launch to inform product improvements and future developments

• Risk Mitigation: Identified potential risks and developed contingency plans to address market entry challenges

 Financial Expertise

• Preparation & Analysis of Financial Statements and ratios: Comprehensive knowledge of all financial statements while providing sound analysis using different types of analysis such as trend analysis, common size analysis, financial ratios analysis, variance analysis and other relevant types

• Corporate Finance: Thorough understanding of evaluating investment opportunities and making capital allocation decisions using NPV and IRR. Familiar with the WACC calculation and analysis of the optimal mix of debt and equity financing in order to minimize the cost of capital and maximize firm’s value. Fair information about the CAPM and its application in assessing the risk and return of assets

• Valuation: Sound knowledge with the methods of valuing companies and investment projects using DCF, DDM/GGM, FCFF and FCFE

• IFRS: Fair knowledge about the framework and the presentation of financial statements as per IFRS with a focus on P&L and SOFP including the treatment of PPE, intangible assets (Impairment, disposal, depreciation, amortization, unrealized gains and losses, etc.…) Sound information of the lease and the cases of its treatment as capital expenditure or expenses