SENIOR MANAGER
FROST & SULLIVAN
Total years of experience :8 years, 6 Months
I. FROST & SULLIVAN JUNE 2008-Present
A US headquartered Global Strategic Business Consultancy
SENIOR MANAGER- CORPORATE COMMUNICATIONS, MIDDLE EAST & NORTH AFRICA
Spear heading the Corporate Communications for Middle East and North Africa. Responsible for driving the media and communications function in all aspects of marketing strategy, planning, execution and in public relations activities, achieving alignment with the business goals and growth strategies of the Firm, including:
Developing, managing and implementing highly impactful and successful strategic communications plan for diverse business units / divisions (Frost & Sullivan does Research and Consultancy in) to increase the share of voice in the MENA region
Conceptualised and Implemented effective Brand-building/ Entry Strategy for Middle East
Media-Management and ensuring steady and positive media coverage in Middle East across medium and industries that Frost & Sullivan focuses on
Identifying and liaising with Industry Bodies/ External Events Organizers for knowledge partnership and speakership opportunities for Frost & Sullivan Spokespersons in External Industry Events
Strategize media participation and partnership for Frost & Sullivan events and active involvement right from drawing board stage to completion of the event. (Includes managing Media partnerships, developing and driving the Event Media Plan, Branding at the event, designing layout and content for the website, Advertisements, Press releases, Pre Event and Post Event coverage co-ordination etc.)
Social Media Management: Implementation of a Social Media plan for the region and as well as specific marketing campaigns
Developed Media Training program for senior management and Industry Experts. Provided guidance in the preparation of speeches and presentations
Delivered high impact corporate and brand stories, through structured media relations programs, brand messaging and extensive media briefing sessions
Issues-oriented and specialty writing like- bylined articles, writing for senior management in response to media queries, FAQs, press releases, newsletters etc.
Led creative and content strategy in the development of effective key messages, briefing materials, feature articles, speech texts and video scripts
Implementing global best practices and ensuring seamless functioning within the MENA region
Strategic and successful positioning of Frost & Sullivan Spokespeople as Industry Experts that led to Industry Leadership recognition by Media and Event Companies (being invited for Expert Opinion columns and as Jury for Awards)
II. IPAN JANUARY 2007 - MAY 2008
Part of Hill + Knowlton Strategies, a global public relations company, IPAN is India's leading public affairs and public relations consulting firm
MANAGEMENT ASSOCIATE
Client servicing, strategizing & planning, crisis management, media relations, internal and external communication & business development
Distinction of working for clients across industries such as- entertainment, fashion and lifestyle, social and business sectors like Colors (Viacom18), Turner International (Pvt.) Ltd. comprising - Cartoon Network, Pogo and CNN International; Globus, Child Rights and You (CRY); Wizard home Loans- A GE Money Company;
Communication strategy - formulation and implementation of PR plans for the vertical across board
Ensured positive media impressions through suitable media positioning and sustain media interest in clients’ businesses
Development of key messages news pegs and promotional campaigns for the clients for the clients
Strategically handled some grand initiatives of CNN like - CNN Young Journalist Award (YJA) 2007 from the planning to the on ground execution
Conducted interviews for the anchors and special guests and profiling the shows with the eminent entertainment journalists
Provided editorial support through writing press releases, making company profiles, writing advertorials
Conducted media briefings for clients
Editorial tie ups with Print and Broadcast media
Image Management, Crisis Communications, Internal communication
III. GOOD RELATIONS INDIA PVT. LTD. INDIA JUNE 2006 - DECEMBER 2006
India's first Independent Public Relations firm, Good Relations India (GRI) is a leading strategic corporate communications consultancy offering a full range of public relations services
ASSOCIATE ACCOUNT EXECUTIVE
Nationally driving the PR and Marketing for Television channel- Zoom
Established sustained media relations and garnered prominent and positive coverage for the channel and build up on the channel image and the brand
Developed and executed PR plans for various Shows and campaigns and coordinated anchor profiling with print, electronic and online media
Handled a wide range of functions using a combination of creative, organizational, and writing skills for press release writing and profiling of different shows on the channel.
Maintaining database of client competition
Work involved a strong emphasis on strategic media planning basis the dynamic content research mechanics, exploring innovative media mix - ATL/BTL, digital initiatives, barter alliances, evaluating PR efficacy & vendor liaising for brand campaigns (top rated shows inclusive)
Worked with clients across industries such as - entertainment, fashion, lifestyle, textile, education, HR and logistics. Key clients included- Bombay Dyeing, Episode Luxury Accessories store, Manpower Inc., TNT, UTV Content, Cartier and Tara Jewelers