Tanveer Dadarkar

 Managing marketing for multiple Ali Bin Ali brands -
Brands Portfolio :
Em Sherif Restaurant, Fauchon (Qatar & Jeddah), Monoprix, Technogym, iSpot (Apple Premium Reseller) & SpotMe (Multi Brand Store).
 Prepare, Manage & Implement Brand’s Annual & Seasonal Marketing Plan including budget, activities, promotions, seasonal launches, events, time frames and required resources.
 Social Media Management of the Brands that includes Planning, Managing and Implementing of online content creation, publishing, promotions. Also partnering with influencers & bloggers to create brand awareness and strengthen brands identity.
 Analyzing competitors marketing activities & best practices prevailing in local market for planning marketing strategy and events for my brands
 Creating a wide range of different marketing materials in line with marketing plans.
 Complying with diverse rules & regulations, acquiring required license and permissions to successfully run all the sales, promotions and marketing activities.
 Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
 Planning and organizing Brand’s internal and external corporate events like Staff Sales event, Grand opening, Seasonal events, Media, PR & Bloggers event.
 Organizing photo shoot involving models, products & various campaigns for new seasonal product launch, new store openings, social media promotion.
 Managing various ATL & BTL marketing activities for B2B & B2C market.
 Analyzing potential strategic partner relationships for revenue growth.

1) Designing/ recommending marketing campaign (Media & OOH) for Alshaya Brands for their Campaigns (Sales, New Store Opening Campaign, New Store Opening campaign into a new Market, New Collection Launch e.t.c) - MENA region
2) Review, analyze and recommend modifications to the Marketing Campaigns (Media & OOH) of Alshaya Brands in MENA region
3) Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur
4) Helping Brand improve their social media presence on a number of platforms.
5) Increased Brand base on social media by initiating promotions and offers.
6) Compilation of annual seasonal events calendar for the brands across division in all operating markets in accordance with local markets licensing regulations for dates and communication messages, monitor the deployments and deviations
7) Part of the team for new market entries for existing brands in the portfolio and entry of new brands to the portfolio, by providing strategic input on advertising and marketing activities, recommendations on media mix and budget split, and capitalizing on advertising opportunities
8) Analyze Market Research, accordingly assist the Brand’s team with Market insight pertinent to Marketing activities prevailing in that respective Market
9) Assist the brands in developing Marketing Strategic Plans & manage executions of these plans.
10) Prepare, analyze & present the Sale Events Comparison (Cost & Media) to Senior Management for relevant decision making facilitation
11) Responsible for supporting the timely and effective delivery of Brand’s marketing programs and initiatives by collaborating closely with colleagues within the marketing and communications functions and brand teams in order to operate within the guidelines of both Alshaya and host Brand
12) Build relationships and ensure transparent communication channels both internally and externally with a range of stakeholders
13) Timely preparation and sharing of reports like total monthly deployed, Monthly Savings e.t.c. to be shared with senior Management

1) Involved in driving the marketing of the company’s product that includes brand positioning, identification of the Target Audience, and culminating to overall Brand and Marketing Strategy.
2) Formulating and implementing various Sales driven Marketing programs based on market research, executing various customer attention, retention and relationship enhancement programs
3) Involved in identifying potential business opportunities, developing and enhancing business for the organization, setting up business operations thereby ensuring seamless marketing activities to achieve the assigned targets.
4) Analyze business potential, conceptualized & executed strategies to drive sales, augment turnover and achieve desired targets;identified and pursued business opportunities through market surveys and lead generation.
5) Plan and conceptualize various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing the competitor’s strategies.
6) Making fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis, Competitive Analysis, Collaborator Analysis and Industry & Company Analysis.
7) Increasing brand visibility and generate queries and leads while conducting promotional activities within given budget and time frame with the help of subordinates.
8) Providing Strategic inputs for Product development, creative work, media, advertising and communication plans.
9) Involved in development of various marketing tools(literature, danglers and promotional materials), Interacting with the customers/vendors/channels to understand their needs/ requirements while assisting them for the required services and maintaining customer relationships to build the future perceptiveness.
10) Managing and working with the internal Research and Development Team on new products.
11) Providing Training to stakeholders