Tarek Khaddage

● Integrating and leading the functions of Brand Marketing, CRM, Product Marketing, Social And Digital Media for the automotive group
● Development of strategic direction for all brands to ensure market share growth while achieving budget and bottom line objectives
● Management of relationship with principles that includes product and marketing, to ensure sustainable competitiveness in local market
● Improvement of customer experience at each and every consumer touch point and measurement of effectiveness
● Building and growing a strong digital focus across the business and all relevant functions, while setting up measurement tools to ensure optimized ROI

● Development and alignment of individual fully integrated (Offline/Online) brand strategies to meet regional and local objectives, while looking out for best interest of AlBabtain Group
● Coaching, managing and directing Brand Marketing Managers, Market intelligence, PR and Production teams
● Managing market budgets in excess of 6 million Dollars while maximizing ROI for the group
● Instrumental in development of product launch strategies that cover the full marketing mix
● Working with Sales, Ordering, Planning and Finance Management as part of a cross functional team

Efficiently developing and maintaining marketing strategies to meet organizational objectives for Chevrolet and non dealership businesses
Instrumental in evaluating customer research, market conditions, competitor data and implementing marketing plan changes as needed
Spearheading marketing, advertising and promotional activities
Coordinating with General Motors regional office
Managing the marketing team handling After Sales Group and Automotive Support Business ( Bp Oil, AC Delco, Bumper to Bumper, Kromozone, Pre-Owned vehicles, Avis and Europcar)

Coordinated and communicated with clients and identified their advertising requirement
Worked with the team to brief media, creative and research staff
Assisted with the formulation of marketing strategies
Interfaced between the client and advertising agency by maintaining regular contact and ensuring that communication flows effectively
Involved in negotiation with clients and agency staff about the details of campaigns
Efficiently handled budgets, managed campaign costs and invoiced clients

Initiated and prepared project proposals and business plans as per market opportunities
Created and executed project work plans and revised as appropriate to meet changing needs
Identified resources needed and assigned individual responsibilities
Supervised day-to-day operational aspects of a project and scope
Prepared engagement reviews and quality assurance procedures

Analyzed market and competitors in targeted industries (SWOT, PEST etc.)
Coordinated with client to determine advertising requirements and budgetary limitations
Submitted proposed program and estimated budget to client for approval
Maintained relationship with clients including Audi- Kuwait, Fouad al Ghanim Group, Commercial Facilities company, Al-Aqeelah Investment Company, Boodai Aviation and others