Senior Media Buyer, Growth Hacker
Aljamalwalrafahiah
مجموع سنوات الخبرة :8 years, 3 أشهر
Apr 2019 - Oct 2020 (1 year 7 months)
• Manage social media marketing campaigns
• Media buyer and planner
In the First quarter:
Business goals: Sales
ROAS 1, 233.33%
In the second quarter:
Business goals - Branding and improving brand image
Social goals - Reach, Restructure website, Traffic
Ads specialist
High-Converting Ads
Drive more traffic
Increase engagement
Handling customers
Achieve the business objective
Manage multiple social media accounts for various clients on different social media
platforms including but not limited to (Instagram, Twitter, Facebook, Snapchat,
Storehouse, and LinkedIn) and handle clients online and offline presence on social
media.
Build adequate understanding of the clients requirements, products and services,
and establish proper and professional communication channels with relevant
stakeholders through training and review of work scope/brand.
Prepare Marketing/ Communication/ Media Plans as per clients requirements, as
well as action plans on regular basis to determine the types of activities to be
performed on different social media accounts and administer the execution of the
same.
Develop new creative advertising ideas (Motion Graphics, Animation, etc.) and
post different content on various social media platforms including: (Instagram,
Twitter, Facebook, Snapchat, and LinkedIn) on a regular basis, Biweekly plan.
Utilize different advertising portals (Google/ Facebook/ YouTube Ads., etc.) as a
part of the developed Marketing/ Communication/ Media Plans and cross sell
among with the business development and Ads teams.
-Knowledge of how to positively impact the brands visibility across E-Commerce
channels (onsite and offsite media)
-Knowledge of how search & customer reviews work in terms of brand visibility
-Define and follow the digital strategy of the brand and drives online conversation
-Manage the existing brands Social Media pages
-Launch and manage new social media pages for the brand
-media buying strategy and deployment
-Improve the usability, design, content and conversion of the brands
-Detailed maintenance and improvement of listings on the various marketplaces
(title, description, images, reviews, prices, product specs, customer question, etc.) to
increase product ranking and buyer experience
-Pull and scrub reports from marketplaces, translate findings into insights and
actionable growth tactics
-Monitor and analyze KPIs (visits, conversation rate, ROI, cost analysis, etc)
-Use data to drive plans: perform analysis and drive decisions on opportunities and
marketing/conversion effectiveness.
-Be a data-driven leader by delivering insights and strategic direction.
-Proactively identify and mitigate issues and potential obstacles to business
objectives
-Analyze performance, customer, industry, and marketplace data and trends.
Recommend and implement improvements based upon findings
-Lead and execute A/B testing programs in order to test different experiences,
offers, copy, etc. and optimize
-Proactively research online marketplace to ensure accuracy and delivery of our
content, while continuously looking at ways to improve our brand position
-Identify new digital trends and application that have the ability to increase brand
awareness and sales
-Performs other related duties and tasks as assigned or as become evident
-Build social media marketing department from scratch
-Add a new competitive advantage
-Increasing the company connections
-Strong Brand Name and image
-Strategic Consulting, including business plan & sales strategy development.
-Marketing Research
-Set up and optimize company pages within each platform to increase the visibility
of a companys social content
-Moderate all user-generated content in line with the moderation policy for each
community
BSc in business administration specialization at marketing department Delta University for Science and Technology, Egypt. Overall Grade: Very Good Studied Subjects: principle of marketing marketing strategy international marketing export marketing advertising e marketing
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.