Tarek Sakr

• Started in KSA (2009 -2011, with the Local Business Partner as Sales Manager)
• then reallocated to Egypt (Jan 2012- December 2015) as head of Sales JnJ Consumer OTC - FMCG
• Then reallocated Back to KSA as Commercial Head 2015 -2017 - FMCG
Commercial Responsibilities
• Set and achieve the annual distributor's Targets (Volume / Value) either to-market or in-market sales Through efective planning and budgeting and Realized Forecasting.
• Maintain efective Liaison with the Head Ofice in deploying company strategy by Submitting evaluation Business Reports that are Pre-determined with Country Business Plans.
• Proper identification of New commercial opportunities based on analysis Reports, meanwhile, building proper business plans to achieve company aspirations (regular monthly/Quarterly Business reviews with Business Heads -Dubai ofice).
• Developing superior relationships with top Channel Customers to build a solid customer base and maximize business profitability through regular Market visits, one-to-one meetings, and annual contracts materializing (for example modern trade customers with $18 M and Ph Channel Customers with $30)
• Alignment with the Customer development department to ensure the actual value of cash spending to improve Business with a Strong in-store existence and eficient display on the shelf.
• Organizing/delivering product presentations to diferent key accounts and purchasing authorities. Representing the company at various conferences and Business seminars.
Distributor Excellence and Operational Responsibilities
• Devise and plan market sales strategies along with our Business Partners (Distributors) necessary for achieving the annual sales targets (either Sale to Trade STT / Net Trade Sales NTS)
• Evaluating stock availability in the distributor's warehouse securing Zero out-of-stock situations aligned with the production hub by keeping an eye on the expiry/slow moving products and taking proper actions in time.
• Assure alignment with the Merchandising team about aligned displays and shelf arrangements that reflect in the Brand identity and Category equity.
Business Development and Trade Marketing Responsibilities
• In Co-ordination with Finance & Marketing and Supply Chain, we organize and implement the proper Business Plans successfully through the identification of the proper Volume mix best prices, and Growth profits (GP)
• Monitor and implement the national activities by Keeping a business eye on the CIW (Cash Investment waterfall) that results in cost-efectiveness management.
• Assure 100% satisfaction of Must-stock-list (MSL) and its fulfillments that are reflected in the GP/PL for the Company
Scope of Responsibility /Chain of Command
• $200 M Business Plans with +18% Forecast in 5 Years Business Plans
• 3 Channel Heads, Ph, Modern Trade, and GT, 3 RSM with their 4 KAMs, 10 Medical Rep.
• 11 Sales Executive with 40 Merchandizers.
• Trade marketing and Local Brand activation manager Finance controller executive