طارق العتيبي

Encompasses all the technical and marketing techniques used to acquire traffic, engage
visitors and then convert them into prospects using a clearly defined method which meets a
number of pre-defined goals.
Responsibilities:
1. Execute tests, collect and analyze data and results, identify trends and insights in
order to achieve maximum ROI
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Optimize copy and landing pages for search engine marketing
4. Perform ongoing keyword discovery, expansion and optimization
5. Research and implement search engine optimization recommendations
6. Research and analyze competitor advertising links
7. Work with editorial and marketing teams to drive SEO in content creation and
content programming
8. Recommend changes to website architecture, content, linking and other factors to
improve SEO positions for target keywords

Transfer the data and use it towards better business decisions.
Responsibilities:
1. Work with text and other types of data and attach tags to the contents, at
scale.
2. Deliver high quality of labeled data, leveraging guidelines to meet specific
key performance indicators
3. Using in-house tools and software
4. Provide feedback for improvements to existing tooling that can increase
labeling throughput and quality

Involved in the study the objectives, promotional policies and requirements of organizations to develop public relations strategies that
will influence customer opinion, promote ideas, products or services.
Key Accomplishments:
- Liaise with marketing professionals to ensure consistency in promoting corporate image.
- Organizing and coordinating PR activities including press releases and communication strategies.
- Assess opportunities for sponsorships and other partnerships and manage relations.

Field training in business development, planning and marketing. Working with staff and customers in areas related to business
processes, where setting performance indicators for planning and utilizing digital marketing to improve business performance was
applied.
Key Accomplishments:
- Valuable insight was gained into legal aspects of computing (internet law) as related to the issues of digital marketing.

Project: CIVICS: Youth Volunteerism and Service
Daily administration and coordination of training functions and events including the organizing for the training events by scheduling
travel arrangements, scheduling conference and training room time for various training events. In addition to writing newsletters and
other promotional materials to the public for the available training programs and courses.
Key Accomplishments:
- Editor for the translated English version to Arabic of the Buck Institute Handbook for Project-Based Learning for Middle and High
School Teachers.
- Working closely with the training manager assisting in the delivery of several organizational and administrative duties throughout
numerous iEARN training sessions conducted in Jordan, such as: building 21st Century Skills through the project-based learning, a
specialized seminar hosted by The Queen Rania Teacher Academy and in cooperation with the Teachers College at Columbia
University Middle East Research Center in Amman, Jordan.