Manager Voice & Data
Etisalat - Sri Lanka
Total years of experience :16 years, 2 Months
• Initiation & implementation of strategic decisions to grow the voice and data business
• Identify and meet segment needs with comprehensive road map for the segment on Post Pay offering to drive business KPIs
• Perform market analysis on pricing, product and promotional offerings & analyzing consumer behavior within the category
• Develop new product features and functionality in partnership with technical department
• Preparation of business cases, financial analysis for new product development
• Develop effective channel strategies to enhance uptake Post Paid product by consumers
Responsible for the Corporate Branding & Mass Media Communication
Initiating Digital Marketing & Mobile based Marketing
Responsible for the Exterior Paint Brands such as APEX Ultima/APEX / ACE/ Roof guard
Responsible for the growth of Asian Paints Wood Finish brands
Responsible for the growth of leading Italian based Wood Finish Brand "Renner"
Responsible for the growth of Asian Paints Decorative Ancillaries
Marketing;
Responsible in handling all Marketing activities in the SriLankan Market.
Preparing yearly marketing plans for Tetra Pak Sri Lanka.
Liaising on marketing agreements with customers and ensuring those projects are completed on time.
Analyzing trends in the market by coordinating research with agencies.
Executing and managing advertising campaigns for Tetra Pak Sri Lanka.
Sales;
Ensure a sustainable and profitable mutual growth for Tetra Pak and the customer.
Responsible to develop, at different levels, a transverse relationship with the assigned customer.
Ensure and improve Customer Satisfaction and Loyalty according to Group processes.
Understand the assigned Customer activity (competitive environment, growth strategy, productivity, profitability).
Identify the Customer needs and drive opportunities in agreement with the commercial strategy, the market, the portfolio and the plans of the Technical Service.
Responsible to drive the deployment of operational/strategic plans jointly with the Customer and the internal organization (targets, budgets...).
Actively look for business opportunities for existing and new customers.
Drive the conclusion of sales contracts according to the process and perform the implementation according to the appropriate Group process.
Driving solutions for customer problems.
Ensuring accurate sales forecasts are maintained.
Responsible for the brand “Minute Maid”
Manage new product development processes and procedures
Designing & execute general trade promotions
Headed the Product Development Team at Coca Cola
Effectively handled the Pre Pay brand “SMART”
Successfully launched the “Telescopic pricing” campaign
Monitored brand revenue and awareness trends
Launched and managed various campaigns & events
Merit
Merit Pass
Post Graduate Diploma in Marketing
