Communications and Marketing Manager
MENA College of Management
Total years of experience :19 years, 8 Months
MCM is an institution of higher education located in Jumeirah. Handpicked for a senior role with significant strategic influence. Accountabilities center around marketing and promotions, including brand standards, web content creation, brand awareness, competitive positioning, social media presence, marketing analytics, PR, competitor research, advertising, video production and agency liaison. Leader of a high-performing marketing team, including oversight of campaign development and delivery.
• Igniting brand awareness and market position by directing a full rebrand of the company and its services, incorporating creative development of corporate identity, promotional/advertising materials and web content.
• Accelerating company website traffic, from 8 to 1595 users per month, having led a full review and overhaul of the site, including design, content and implementation of a new content updating process.
• Achieving exceptional results organically via content, such as text, video, gif, engagement, website and sharing photos/videos about college life.
• Increasing Instagram followers by 47%, with impressions going from 47 to 31, 849 per month, reached accounts growing to 9, 876 per month from 6, and views on posts rocketing to 3, 821 from 393.
• Multiplying the reach of Facebook posts, by 593 monthly up to 34, 862, with posts engagement increasing from 207 up to 6310, and video plays from 224 to 5787.
• Influencing and shaping wider business plans and strategies, including key input into new product development drawing on market research and competitor analysis.
• Building and maintaining a strong team culture of high performance with an emphasis on collaboration, communication and results.
Joined Call Doctor, a pioneering business offering comprehensive mobile and home health care services. Top-level accountable for marketing, media and brand management outcomes, while also driving business development activities. Responsible for setting the overall direct and indirect marketing strategy harnessing print, radio, TV and social channels, with a primary focus on strong short- and long-term growth. Managed the marketing budget of up to 500, 000 AED (varied depending on priorities), including all social media, events, promotional materials production.
• Made business growth, brand awareness and market share goals a reality, with a central role in set-up of new marketing strategy and brand standards aligned with the vision of top management.
• Consistently achieved new business goals, notably securing +100 strategic partnerships with multiple hotel and hotel apartment brands on an exclusive basis, including accountability for contract negotiation.
• Improved closing ratio of new accounts by 43% through implementation of sales processes and negotiated fixed-price contracts to secure 100% of territory.
• Spearheaded a complete rebranding of the company and its services, from website development, logo and digital presence to corporate identity design and promotional collateral.
• Increased Instagram followers from 314 to 4172 (93%), connecting with new and existing customer base and raising awareness of the business.
• Transformed approaches to social media management, including targeted posts, tracked response rate, implementation of promotional campaigns and establishment of ROI for paid posts.
• Established valuable partnerships with several companies/events for brand enhancement focused events, such as Truckers UAE in Emirates Golf Club.
IMC is a provider of specialized and superior quality healthcare services and state of the art treatments. Delivered strong commercial growth by translating business goals into highly effective multi-channel marketing strategies and solutions. Managed delivery of traditional and social campaigns and controlled part of the marketing budget. Developed, implemented, and managed near, mid- and long-term social media and community strategies.
• Key driving force behind additional revenue of c. AED 1m having devised cutting edge marketing strategies and compelling campaigns focused on net membership growth.
• Transformed the brand identity and improved competitive edge; masterminded design of all brand standards across the group and its subsidiaries.
• Increased customer engagement and acquisition levels through promotions, editorials and web content, with an emphasis on engaging storytelling aligned with brand values.
• Maximized the ROI generated by marketing activities by establishing workflows for requesting, creating, editing and publishing social media content and communications (including real time implementations).
• Increased Instagram followers from 533 to 4121 (87%) by optimizing Instagram presence, including more eye-catching content, implementation of a content calendar, advance post scheduling, and use of analytics,
• Elevated customer retention by 23% in areas of significant profitability while simultaneously increasing market penetration by conceiving new and innovative marketing strategies.
Amra is a retail/wholesale organization, specializing in high-end watch brands such as Geneval. A fast-paced role with a strong growth marketing element alongside office management duties. Took the lead on all marketing activities, with approval authority for print and digital marketing collateral. Fully responsible for managing and optimizing office operations, including scheduling the CEOs calendar, invoicing, company correspondence and document control.
• Grew sales by 19% and advanced the commercial growth goals of the business by signing contracts with online shops such as Souq.com.
• Improved customer acquisition and retention outcomes, leveraging the power of CRM to maximize the value of relationships the business had with customers, retailers and representatives.
• Initiated social media marketing where previously there was none, demonstrating to senior stakeholders the power of social media on sales and customer acquisition outcomes.
At the forefront of the start-up and scaling of an online language school, incorporating conceptualization, strategy setting, staff hiring, competitive positioning, marketing and brand management.
• Established a successful web-based business having identified market potential, from ideation stage through to commercial viability and growth.
• Generated web traffic of 45, 000-60, 000 per month from a starting point of zero within the first 6 months, with strong conversion rates.
• 6 years as Marketing & Business Development Manager of AVROSS Event Management; expertly penetrated the government sector and led large teams in delivery of +2, 000 events with up to 10, 000 visitors/attendees per event.
• 3-year tenure with Lingvo Tutoring Services in the capacity of Marketing & Business Development Manager; grew business from zero to 16 offices, and directly trained, hired and supervised +200 employees.
• 2 years as Business Development Manager at Space Jam Restaurant & Club, a 300-seat F&B operation; improved customer satisfaction by 23%; raised annual revenue by 18% and reduced employee turnover by 250%.
