Public Relations Manager
Entourage Marketing & Events
Total years of experience :14 years, 0 Months
As a PR and Communications Manager of a leading marketing agency, I’m handling PR and Communications campaigns for well-known global and local brands in the GCC region such as, Discovery Networks, Google, MBRF, MiSk Foundation, Konica Minolta amongst others. My responsibilities include
• Developing communications plan including strategy, execution, and tactics
• Developing media relations strategy, seeking high-level placements in print,
broadcast and online media
• Creating content for companies including press releases, by-line articles,
speeches and keynote presentations
• Maintain a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them
Working with a leading International retail brand with over 160 retail outlets across the GCC, I’m responsible for creating brand marketing and communications strategy across the Gulf region. My duties and responsibilities revolve around:
• Develop brand marketing and communication strategy to enhance brand profile and market share
• Creating and implementing new product marketing strategies
• Managing and liaising with Advertising, Public Relations, Social Media agencies
• Conceptualise and implement ATL/BTL activations across media and POS
• Creating marketing plans & actions plans for each product launch across the GCC market
• Creating Internal communication strategy for over 160 outlets Marketing and Sales team members
PR Account Director
As a Senior Publicist of a leading Corporate Communications company, I’ve worked with a considerable number of global renowned brands from various industries like Nestle, Coca-Cola, Warid Telecom, Careem, Samsung, Suzuki, Porsche, Netsol etc.
SPECIFIC WORK FOR SOME COMPANIES:
Coca Cola
•Developed a complete communication and media plan for CCBPL CSR activities and generated $500k PR value
Nestlé
•Developed a complete launch marketing communication plan for U4HK Nestle campaign
Porsche
•Developed media communications for the launch for Porsche Cayenne SE
Warid Telecom (Owned by Abu Dhabi Group)
•Executed 4G/LTE launch marketing communications plan and handled all public announcements. It became one of most successful campaigns of the year
•Developed PR and media strategy for Warid Telecom’s prepaid and post-paid brands and generated over $1 million PR value
•Positioned Warid as the most innovative telecom operator through numerous communications and marketing activities
Wateen Telecom (broadband service provider, Owned by Abu Dhabi Group)
•Developed a complete launch marketing communication plan for Wateen
•Successfully controlled and developed PR crisis communication strategy during financial crisis and employees layoff
•Developed corporate communications and profiled SMT (Senior Management Team) of Wateen Telecom as thought leaders
Samsung
• Handled a multi-million project, the launch of Galaxy Note and Samsung Galaxy Gear
• Developed corporate communications strategy and designed media strategy for product launches
As a Digital and Social Media Communication expert, I oversee the digital strategy for a number of brands for the agency. My role primarily revolves around:
• Develop and manage online marketing campaigns for brands from diversified industries, effectively driving brand awareness, engagement and traffic to website and social media pages
• Achieve a strong and positive social media presence and develop concepts with viral potential
• Continuously monitor online brand reputation and ensure the success of client programs
• Identify and tap into new digital channels to optimize ROI and increase reach of the campaign including, content marketing, online competition, SEO and email marketing
•Meeting and liaising with clients to discuss and identify their advertising requirements
•Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget
•Presenting alongside agency colleagues, the campaign ideas and budget to the client;
•Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies
Master in Business Administration (MBA)