Vice President - Customer Loyalty
Mashreq
Total years of experience :27 years, 8 Months
Responsible in managing a simple, convenient, transparent and innovative platform which rewards customers for banking with Mashreq.
Clear objective is to increase spend/wallet size, reduce attrition and ensure stickiness.
Responsible to manage the entire Deposit portfolio of retail banking product with clear objective to increase target market, new-to-bank customers and increase deposit portfolio.
Drive more primary relationships through best in class payroll solution targeting the top tier companies across the region.
Build innovative products to drive more deposits and increase wallet size of customers.
Build the portfolio, manage cost and ensure proper cost management and drive P&L.
Manage the Term Deposit Portfolio & build a strong payroll proposition to drive new to bank salary transfer responsibility.
Generate Sales & Service MIS. KPI & KPA tracking of the entire channels, support channels with potential leads within the organization.