Thaskeen Parimadathil, Digital Marketing

Thaskeen Parimadathil

Digital Marketing

Salwa Real Estate

Location
United Arab Emirates - Sharjah
Education
Master's degree, Computer Science
Experience
5 years, 0 Months

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Work Experience

Total years of experience :5 years, 0 Months

Digital Marketing at Salwa Real Estate
  • United Arab Emirates - Dubai
  • My current job since September 2022

Developed and managed digital pay-per-click advertising programs using Google Ads, Facebook, and third-party content-distribution network
Setting up and optimizing Google Ads includes search ads, display ads, YouTube ads, etc.
Setting up Facebook, Instagram LinkedIn ads includes lead ads, traffic, awareness, In the mail or message ads, etc.
Creating landing pages for campaigns(Tilda, WordPress).
Remarketing Campaigns & BuildTarget Audience.
Use google analytics to monitor the performance of the website and make recommendations for improvement.
Assisted in providing ROI analysis.
Proven understanding and implementation of pay-per-click, search engine optimization, google analytics, and data analysis.
Works closely with the marketing head for digital promotions and other materials
Email marketing using the platforms Benchmark, mail chimp & Sendinblue.
Creating content for social media calendar.
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
Analyze competitor activity
recommend improvements to increase performance
Manage a budget for social media activities.
Creating social media creatives by Canva

Digital Marketing Executive at Einten IT LLC
  • United Arab Emirates - Dubai
  • March 2019 to June 2022

Developed and managed digital pay-per-click advertising programs using Google Ads, Facebook, and third-party content-distribution network
Setting up Google AdWords and social media channels to maximize campaign performance within the current budget.
Setting up campaigns in Google Ads includes search ads, display ads, YouTube ads, etc. Facebook, Instagram LinkedIn ads include lead ads, traffic, awareness, In mail or message ads, etc.
Creating landing pages for campaigns. (WordPress)
Remarketing Campaigns & BuildTarget Audience
Use google analytics to monitor the performance of the website and make recommendations for improvement.
Perform online marketing activities to generate leads and produced monthly performance reports for clients for SEM programs utilizing reporting tools such as GoogleAnalytics; determined key metrics that were of primary importance to clients and provided data to compare results month-by-month.
Supported business development through the development of comprehensive multi-channel digital advertising programs, written proposals, and client presentations based on analysis of the prospect's long-term goals and available budget.
Assisted in providing ROI analysis of clients' digital marketing campaigns.
Works closely with the marketing head for digital promotions and other materials
Email marketing using the platforms Benchmark and mail chimp.
Basic knowledge of On-page SEO and Off-page SEO

Education

Master's degree, Computer Science
  • at Kannur University
  • March 2016

Specialties & Skills

GOOGLE ADS
SOCIAL MEDIA
ANALYTICS
EMAIL MARKETING
FACEBOOK INSIGHTS
GOOGLE ANALYTICS
REAL ESTATE
CANVA (SOFTWARE)
COMPUTER SCIENCE
DIGITAL MARKETING

Languages

English
Expert
Malayalam
Native Speaker
Hindi
Intermediate

Training and Certifications

Google Video Ads (Certificate)
Google Search Ads (Certificate)