Shaini Thisara Gunarathna

CRM Architecture: Led the end-to-end implementation and customization of the
Zoho CRM ecosystem to streamline partner tracking, enhance pipeline visibility, and
automate B2B workflows.

B2B Growth & Engagement: Engineered targeted outbound lead generation and
high-impact email marketing campaigns to expand corporate client acquisition.
Conducted on-site client consultations to position specialized corporate solutions.

Compliance & Control: Managed critical corporate documentation and
compliance processes, ensuring high-accuracy data control throughout the partner
lifecycle.

• Tours & Tickets Management: Managed end-to-end booking lifecycles for regional
excursions, attractions, and local experiences, optimizing pricing structures to drive
profitability.

• Negotiation & Resilience: Developed core objection-handling and client
persuasion skills, consistently hitting daily outbound performance targets.

Account Transition: Spearheaded the operational transition from transactional
sales to high-value relationship-based models, overseeing the complete
institutional partner lifecycle.

Process Engineering: Optimized internal enrollment workflows and digital
documentation standards, improving operational turnaround speed by 25%.

Revenue & Contracts: Managed high-level corporate proposal drafting, legal
contract finalizations, and post-sale onboarding to protect portfolio revenue.

Partner Retention: Acted as the senior point of contact for institutional accounts,
ensuring 100% compliance with compliance and delivery standards.

B2B Contract Management: Negotiated and finalized service agreements with
diverse UAE-based firms, aligning legal compliances with operational capabilities.

Stakeholder Relations: Managed corporate accounts as the primary point of
contact, resolving complex service issues to maintain a 95% satisfaction rate.

Travel & Logistics Coordination: Synchronized heavily with internal relocation and
visa departments to oversee global travel logistics, ticketing coordination, and
onboarding schedules for international corporate deployments.

Systems Management: Managed and audited the regional CRM database to clean
lead profiles, improving pipeline tracking and transparency.

Executive Coordination: Handled high-volume corporate travel logistics, flight
ticketing arrangements, executive scheduling, and inter-departmental
correspondence.

International Portfolio Management: Managed full-cycle international university
enrollment and placement portfolios, balancing revenue-driven enrollment targets
with complex compliance demands.

Ticketing & Visa Verification: Synchronized inbound sales activities with
international student visa verification, overseas travel arrangements, flight ticketing,
and documentation control with a 100% accuracy rate.

Relationship Building: Nurtured student and institutional relationships from initial
inquiry to final international placement, securing high referral rates.