Sales Supervisor
AL SEER
مجموع سنوات الخبرة :19 years, 4 أشهر
• Organizing regional and divisional sales operations of Emirates Macaroni, 3M Scotch Brite, Pinar, Atkins across all channels in Abu Dhabi, Al Ain & Western Region to meet the Budget/Forecast
• Lead, motivate and train the team of 9 Sales Executives and 25 Merchandisers by providing actionable analytical data from Nielson report/Sell-out, delegating challenging responsibilities for upskilling and upgrading with feed back and followup for improvements
• Location Annual budget preparation, finalizing sales targets, forecasting stocks (forecast accuracy of 85%), monitoring movement to avoid ageing and execution of the stock management priorities (Expiries, Stock freshness)
• Working closely with the partners and their Marketing department to understand and communicate the strategies, trends & messages to the trade.
• Number based negotiation to finalize the Business Development Contracts on a win-win situation and implementation of visibility agreements to organize and manage effective network of retail distribution system
• Tracking of Weighted & Numeric distribution, monitor revenues and Optimizing Trade Spend (Less than 20%) for better Return on Investment
• Registered 16% YTD Growth in 2020 with FY turnover of 36 million
• Implementing War on Wastage and thereby reduced Stock write off to 0.23% from 0.54%
• Achieved highest ever sales for 3M Scotch Brite in Q1 2020
• Successfully contributed in registering double-digit growth of 44% for Pinar, Emirates Macaroni 14% and 3M Scotch Brite 12% during YTD Dec 2020
• B Class outlets in AUH/Alain registered a growth of 27% YTD Dec 2020
• Performed the sales, distribution and attained the visibility objectives of world renowned brands like Heinz, Dabur, Scotch Brite, Crown Dates, Mazola, Nestle Purina, Campbell & Libby’s products to designated outlets in Abu Dhabi
• Attained 100% achievement on Heinz SOS for Ketchup category in Carrefour & Lulu
• Always hunting for business opportunities, analyzing market competition, thereby consistently aiming to attain sales budget & productivity
• Designed and executed the strategic planning of go-to-market related to new product lines for entry into new markets
For business development of 3M Multimedia Projectors, Over Head Projectors, Office Supplies, Digital Boards, Digital Wall Display, Projection Screens etc.
Post Graduate Diploma in Computer Application - from National Institute of Information Technology, India
Bachelor of Science (Mathematics) - from Kerala University, India. 1986-1989