Tolga Sen

A Korean multinational company

Chief Operations Officer, Istanbul

Responsibilities: As a COO, responsible from all Samsung Retail Stores’ (SDPs, SESs, Shop in Shops, launches and events) design, production and installations according to yearly targets and global retail store guideline, not only in Turkey but also in Russia, Israel, Eastern Europe and Caucasian countries as well as developing new clients in Turkey

Achievements:

• Management of Retail Team, Design team, Sales&Marketing team, Project team, Finance team and Factory of One Agency, total 140 workers.
• Responsible from all P&L data and results to Dubai HQ
• Developing non-Samsung business and acquiring new customers such as Turkcell, L’Oreal, Iddaa, P&G, Unilever, Kraft Foods, Duracell, Braun
• New business development and 5.2 million USD extra revenue for 2014
• Increased EBIT from %14 to %19 in 2013 and %20 in 2014
• Management of more than 30 vendors effectively and decreasing the operational costs by 12%.

An American multinational company in IT, printing systems (inkjet&laserjet with their supplies) and computers (desktop, notebook, netbook, ultrabook)

Retail Trade Marketing Manager, Istanbul

Responsibilities: As a Retail Trade Marketing Manager, responsible from all retail and mass merchandiser accounts’ trade marketing operations like merchandising, management of sales teams, in store executions of all POS materials, quarterly campaigns launch and managements, stock level check and new order management of all HP’s consumer products.

Achievements:

• Management of 110 outsourced sales personel in 76 retail stores (consumer electronic accounts)
• Retail account managment
• Product trainings of this team (F2F & Group)
• Launch and execution of all quarterly hardware and supplies retail campaigns
• In store execution of 570 retail stores in whole country
• Category management of HP consumer products in retail stores
• Project leader of some projects such as Supplies Authentication Reward, Teamhaven and Retail Audit.

AVEA ILETISIM HIZ. A.S.
Responsibilities: As a Consumer Channel Trade Marketing Manager, responsible from all consumer channel dealers’ trade marketing operations like stores’ corporate identity implementation and architectural design, store staff trainings, POS materials, dealer and end user sales campaigns, all indoor and outdoor sales stand activities, roadshows, merchandising visits, dealer meetings&events and regional sales events such as fairs, hot spot/shopping mall activities.

As a Direct Marketing Manager, responsible from all marketing events, sub-brands (Patlican, Avea Elite, MVNOs...etc) field activities such as concerts, roadshows, their communication strategies and sport sponsorship management

As an Alternative Sales Channels Key Account Manager, responsible from all sales operations in 11Flagships, Teknosa, Carrefour, Yaysat and Merkez Dağıtım.

As a Consumer Sales Channel Account Manager, responsible from all Avea Dealers sales operations during Aycell/Aria merger

As a Marketing Specialist, responsible from GSM operator’s (Aycell) launch, advertising and campaign works, all creative works, media planning and product development (tariffs and VAS).

Total Achievements:

• Launch of a new GSM operator with optimum budget
• Started to sales successfully in consumer market
• Reorganised consumer channel after Aycell-Aria merger
• SME channel account management
• Established new corporate identity to all sales points (Avea)
• Responsible from sub-brands’ (Patlican, Avea Elite, MVNOs) project teams and support these brands in the name of sales and marketing
• Project leader of 6 CeBIT Eurasia organisation
• Sponsorship management of FB, GS, BJK and TS
• Managed 650 dealers and 10.000 sub dealers with 134 outsourced sales personel
• In store execution of all dealers
• All merchandising facilities
• All sales staff training