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طوني Chamoun, Group Marketing Manager

طوني Chamoun

Group Marketing Manager·Alhazm Mall - Al Emadi Enterprises

قطر

ماجستير, International Business and Marketing

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 0 أشهر

Group Marketing Manager

أغسطس 2023 - حتى الآن

Alhazm Mall - Al Emadi Enterprises

الدوحة، قطر

أغسطس 2023 - حتى الآن

Heading the Marketing Department and affiliated companies, listing: ALHAZM Mall, Al Emadi Real Estate, Al Emadi Stones, Al Emadi Hospitality, Al Emadi Carpentry, Al Emadi Cabins, Power Stream, Etisaq, Al Emadi Leathers, McLaren Cafe, Kuma, Signor Sassi, Asador De Aranda, Al Emadi Leathers, Butcha Steakhouse and more.
Responsibilities:
 Developing and implementing comprehensive marketing strategies aligned with the company’s business objectives.
 Conducting market research and competitive analysis to identify growth opportunities and market trends.
 Managing and strengthening the Al Emadi Group brand, ensuring consistent and effective brand messaging across all platforms.
 Spearheaded brand development initiatives to enhance brand equity and recognition.
 Planning and executing multi-channel marketing campaigns, including digital, print, and outdoor advertising.
 Overseeing the creation and deployment of promotional materials, ensuring high-quality and on-brand outputs.
 Leading a diverse team of marketing professionals, providing guidance, mentorship, and performance feedback.
 CRM, Loyalty and Digital Innovation program leading.
 Managing and promoting exhibitions and events.

مجال الشركة:
التسويق

Senior Marketing Manager

أغسطس 2022 - يوليو 2023

AURA Group

الدوحة، قطر

أغسطس 2022 - يوليو 2023

Had the opportunity to lead the marketing department at AURA Group, focusing on launching Al Maha Island and over 38 new international brands while continuing collaboration with Mall of Qatar.
Duties:
 Developing quarterly and annual marketing budgets.
 Analyzing APC and creating daily and monthly revenue plans, setting objectives and KPIs.
 Establishing brand guidelines and collaterals.
 Creating and executing annual marketing calendars for promotions, events, and PR initiatives.
 Developing opening plans and managing events.
 Implementing ATL/BTL media and communication strategies.
 Monitoring and managing CRM systems (AISLAB/SALESFORCE) and loyalty programs.
 Managing social media accounts and teams (Content planning, growth, SEO/SEM, paid media, reports).

مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Marketing Manager

يونيو 2019 - أغسطس 2022

Mall of Qatar

الدوحة، قطر

يونيو 2019 - أغسطس 2022

Heading the Mall day to day campaigns activation, retail shopping strategies, CRM and Loyalty program with Qatar Airways, Shop and Win retail strategies, along with tenants marketing and advertising campaign across the board, Events planning and digital and social media management.

Mall of Qatar, an affiliate of Assets Properties Management - Power International Holding

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

ACCOUNT DIRECTOR

يناير 2017 - مايو 2019

TBWA RAAD-Qatar Tourism Counsel

الدوحة، قطر

يناير 2017 - مايو 2019

Handling the agencys marketing and advertising team, focusing on campaigns
activations, digital and social media campaigm, events, alongside a team of 20 members
embedded at QNTC. In charge of Visit Qatar, Qatar Tourism and Qatar Calendar. Holding
major key events and campaigns annualy: Shop Qatar, Qatar Food Festival, Jewelry &
Watches Exhibition, Visit Qatar, Qatar Calendar and all government events lead QNTC.
Duties:
• Social and digital team lead.
• Creating and implementing creative communications strategies.
• Managing and monitoring content creation and execution.
• Developing and monitoring digital media campaigns.
• Managing the official government social media accounts and creative content
creation, analysis, and reports.
• Driving programmatic strategies, SEO/SEM.
• Consulting creative materials (graphic design, 2D/3D, motion graphics, and
photography/videography).
• Supporting clients marketing team with result-oriented strategies and analysis with
brand development technics.
• Writing weekly and monthly reports.
• Reporting to managing director and client marketing manager.

مجال الشركة:
الإعلان

ACCOUNTDIRECTOR

نوفمبر 2010 - ديسمبر 2016

PUBLICIS WORLDWIDE

الدوحة، قطر

نوفمبر 2010 - ديسمبر 2016

Successfully handled the marketing and advertising client-servicing department as an
account director/key account manager. Achieved more than 20 active client accounts
management and its daily marketing deliverables alongside a team of 23 members.
Duties:
• Handled clients cold calling, walk in customers and briefing sessions.
• Meeting clients on daily/weekly basis to discuss work in the pipeline and setting
new plans and briefing sessions.
• Briefing and consulting studio creative materials, graphic design, 2D/3D, motion
graphics, photography/videography, and production materials.
• Channeling and leading daily outcome delivery as focal point between the client
and the agency.
• Creating and implementing communication and media campaigns planning and
execution (Positioning, Awareness, promotional, CSR, roadshows, PR editorials,
roadshows).
• Planning and monitoring media calendars (Offline/online, full fledge)
• Mentoring and developing social media and Web activation strategies, (posting
plans, content, SEO, ads, tactical engagement, growth, reports, and analysis).
• Consulting and proof-reading content creation (editorial, advertorial, digital,
tactical/rational campaigns).
• Generating events calendars, CSR programs, and roadshows.
• Overlooking print production and merchandise materials.
• Reporting to managing director.

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Account Manager

فبراير 2008 - نوفمبر 2010

Xpert Solutions

الدوحة، قطر

فبراير 2008 - نوفمبر 2010

Advertising and Marketing Agency

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Production and Events Coordinator

يونيو 2006 - فبراير 2008

Fortune Promo Seven

الدوحة، قطر

يونيو 2006 - فبراير 2008

Advertising and Marketing Agency

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Westford University College

يوليو 2024

يوليو 2024

ماجستير، International Business and Marketing

الإمارات العربية المتحدة

المعدل التراكمي (نقاط): 4 من 5

المعدل التراكمي (نقاط): 4 من 5

American University Of Science And Technology - Lebanon

يونيو 2024

يونيو 2024

بكالوريوس، Business Management

لبنان

المعدل التراكمي (نقاط): 3.8 من 5

المعدل التراكمي (نقاط): 3.8 من 5

Westford University

يناير 2021

يناير 2021

بكالوريوس، International Business

الإمارات العربية المتحدة

American University of Science and Technology

يناير 2006

يناير 2006

بكالوريوس، Business Administration

لبنان

Saint Joseph School Lebanon

يونيو 2004

يونيو 2004

بكالوريوس، School

لبنان

Skills

Social Media Marketing
Expert
Social Media Marketing
Expert
Loyalty Programs
Expert
Loyalty Programs
Expert
Communications
Expert
Communications
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Marketing
Expert
Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Marketing
Expert
Marketing
Expert
MARKETING MANAGEMENT
MARKETING MANAGEMENT
MARKETING
MARKETING
CORPORATE COMMUNICATIONS
CORPORATE COMMUNICATIONS
BRAND MANAGEMENT
BRAND MANAGEMENT
STRATEGIC MARKETING
STRATEGIC MARKETING
PROACTIVITY
PROACTIVITY
CUSTOMER SERVICE
CUSTOMER SERVICE
COMPUTER LITERACY
COMPUTER LITERACY
BRANDING
BRANDING
BUSINESS TO BUSINESS
BUSINESS TO BUSINESS
Management
Expert
Management
Expert
Public Relations
Expert
Public Relations
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Loyalty Program
Expert
Loyalty Program
Expert
CRM
Expert
CRM
Expert
Analysis
Expert
Analysis
Expert
Media Planning
Expert
Media Planning
Expert
PR Planning
Expert
PR Planning
Expert
Strategic Planning
Expert
Strategic Planning
Expert

اللغات

الانجليزية

متمرّس

العربية

اللغة الأم