Toni Chamoun

Heading the Marketing Department and affiliated companies, listing: ALHAZM Mall, Al Emadi Real Estate, Al Emadi Stones, Al Emadi Hospitality, Al Emadi Carpentry, Al Emadi Cabins, Power Stream, Etisaq, Al Emadi Leathers, McLaren Cafe, Kuma, Signor Sassi, Asador De Aranda, Al Emadi Leathers, Butcha Steakhouse and more.
Responsibilities:
 Developing and implementing comprehensive marketing strategies aligned with the company’s business objectives.
 Conducting market research and competitive analysis to identify growth opportunities and market trends.
 Managing and strengthening the Al Emadi Group brand, ensuring consistent and effective brand messaging across all platforms.
 Spearheaded brand development initiatives to enhance brand equity and recognition.
 Planning and executing multi-channel marketing campaigns, including digital, print, and outdoor advertising.
 Overseeing the creation and deployment of promotional materials, ensuring high-quality and on-brand outputs.
 Leading a diverse team of marketing professionals, providing guidance, mentorship, and performance feedback.
 CRM, Loyalty and Digital Innovation program leading.
 Managing and promoting exhibitions and events.

Had the opportunity to lead the marketing department at AURA Group, focusing on launching Al Maha Island and over 38 new international brands while continuing collaboration with Mall of Qatar.
Duties:
 Developing quarterly and annual marketing budgets.
 Analyzing APC and creating daily and monthly revenue plans, setting objectives and KPIs.
 Establishing brand guidelines and collaterals.
 Creating and executing annual marketing calendars for promotions, events, and PR initiatives.
 Developing opening plans and managing events.
 Implementing ATL/BTL media and communication strategies.
 Monitoring and managing CRM systems (AISLAB/SALESFORCE) and loyalty programs.
 Managing social media accounts and teams (Content planning, growth, SEO/SEM, paid media, reports).

Heading the Mall day to day campaigns activation, retail shopping strategies, CRM and Loyalty program with Qatar Airways, Shop and Win retail strategies, along with tenants marketing and advertising campaign across the board, Events planning and digital and social media management.

Mall of Qatar, an affiliate of Assets Properties Management - Power International Holding

Handling the agencys marketing and advertising team, focusing on campaigns
activations, digital and social media campaigm, events, alongside a team of 20 members
embedded at QNTC. In charge of Visit Qatar, Qatar Tourism and Qatar Calendar. Holding
major key events and campaigns annualy: Shop Qatar, Qatar Food Festival, Jewelry &
Watches Exhibition, Visit Qatar, Qatar Calendar and all government events lead QNTC.
Duties:
• Social and digital team lead.
• Creating and implementing creative communications strategies.
• Managing and monitoring content creation and execution.
• Developing and monitoring digital media campaigns.
• Managing the official government social media accounts and creative content
creation, analysis, and reports.
• Driving programmatic strategies, SEO/SEM.
• Consulting creative materials (graphic design, 2D/3D, motion graphics, and
photography/videography).
• Supporting clients marketing team with result-oriented strategies and analysis with
brand development technics.
• Writing weekly and monthly reports.
• Reporting to managing director and client marketing manager.

Successfully handled the marketing and advertising client-servicing department as an
account director/key account manager. Achieved more than 20 active client accounts
management and its daily marketing deliverables alongside a team of 23 members.
Duties:
• Handled clients cold calling, walk in customers and briefing sessions.
• Meeting clients on daily/weekly basis to discuss work in the pipeline and setting
new plans and briefing sessions.
• Briefing and consulting studio creative materials, graphic design, 2D/3D, motion
graphics, photography/videography, and production materials.
• Channeling and leading daily outcome delivery as focal point between the client
and the agency.
• Creating and implementing communication and media campaigns planning and
execution (Positioning, Awareness, promotional, CSR, roadshows, PR editorials,
roadshows).
• Planning and monitoring media calendars (Offline/online, full fledge)
• Mentoring and developing social media and Web activation strategies, (posting
plans, content, SEO, ads, tactical engagement, growth, reports, and analysis).
• Consulting and proof-reading content creation (editorial, advertorial, digital,
tactical/rational campaigns).
• Generating events calendars, CSR programs, and roadshows.
• Overlooking print production and merchandise materials.
• Reporting to managing director.

Advertising and Marketing Agency

Advertising and Marketing Agency