Marketing Coordinator
Harman Internation (India) Pvt Ltd
Total years of experience :10 years, 8 Months
Objective to generate revenue from all possible ways of marketing activity such as Trade Shows, Road Shows, Advertisement, Social Media Campaigns and Brand Activations. Responsible for developing and executing key strategies related to NPD’s and programs to generate demand and build brand awareness for all 10 brands of products and solutions.
Marketing & Communication
· Develop and execute B2B Marketing strategy for each Brand to achieve defined business objectives.
· Work closely with Sales & Application team to ensure strategies are aligned with marketing objective and Sales revenues.
· Plan for BTL activities and also determine budget and manage expenses to that budget for 10 different brands and products.
Events and Brand Management (BTL and ATL)
• Conceptualizing and executing planned events like Training Programs, Trade Shows, Road Shows, Product Launch, Canters Movement
· Act as custodian of design process by adhering the brand guidelines.
· Collaterals: catalogues, brochures, merchandise/promotional material for both internal and external customers.
· Brand Activations: Execute the branding at stores/dealers and evaluate the business generated from each dealers.
· Artist Endorsement: Artist engagement for products promotions and to share their experience.
· Digital Marketing: Use social media platforms for local & global events in synergy with email campaigns and managing official website.
Budget analysis and Return on Investment
· Forecast, Plan vs Actual Budget;
· Analyzing actual return on investment.
· Preparing marketing reports by collecting, analyzing, and summarizing data for each event or activity.
Operations
• Vendor management (SAP).
· Maintain strong working relation with ancillary departments.
· Coordinate between Order Management team and Logistics.
Marketing and Sales:
As a responsible person took charge on sales to increase the number of sales substantially for each project. It happened to work closely with Marketing Managers, in order to generate revenue from all possible ways of marketing activity such as Communicating with News Paper Editor, Email Campaigning and Digital Marketing. Also built and maintained relationship with e-commerce partners for Digitalization.
Responsibilities:
• Presenting the company as a credible and professional supplier of products and services.
• Using Primary and Secondary research, take feasibility study on other projects in surrounding areas.
• Collate information about past sales and with the help of analytical skills, understand the reason for decline in sales, if as such.
• Responsible for using few of Research Methods for understanding reviewing support from digital campaigns.
• Analyzing the price discriminations of irrespective of builder.
• Developing Sales Strategy and taking ownership on the decisions to generate sales.
• Handling assigned clients from Lead Management for specific project from the database.
• Convincing the client for a visit to the project and then identify prospect for booking.
• Presenting the complete information about the project to the clients.
• Achieving all sales targets including value, volume, profitability, new reference and developing chain from existing clients.
• Contributes to team effort by accomplishing related results as needed.
• Coordinating with CRM for tracking the availability and client updates on payment mode.
• Responsible for finalizing the deal with best negotiation.
• Responsible for making win-win situation under difficult circumstances.
• Chasing the target assigned in the board of meeting.
• Forecast the sales revenue for quarterly and make the pipeline accordingly to achieve the target.
• Maintained excellent business and personal relationships with clients, colleagues and Managers.
• Handling assigned clients for proposing the project.
• Responsible for making Channel Partner with the Developers.
• Visiting different types of project to shortlist the property as per the demand of the client.
• Keeping follow ups of potential client and urging them for closure.
• Responsible for Closing the deal
• Responsible for raising invoice from client and developer.
Completed MBA in Marketing Communication in the year 2013.
B.C.A Bhartesh College of Computer Application Karnataka University of Dharwad 2011 Distinction
PUC Shaikh College of Science &Commerce. 2008 Pass Class SSLC
Adarsh Shikshana Sansthe High School Gokak Karnataka Secondary Education Examination Board 2006 First Class EDUCATION PROFILE