Tsoler Mardikian

Marketing

• Preparing with the Managing Partner an annual marketing plan including specific targets, implementation and budget
• Maintaining, updating and upgrading the website, i.e. adding articles, press releases, credentials and bios announcements in a timely manner
• Managing the firms CRM (Customer Relationship Management) system
• Creating, designing and posting online content for social media management
• Preparing substantive external communications such as e-alerts, legal updates, newsletters and blog posts
• Preparing client briefs prior to client business development meetings
• Writing press releases about firm announcements
• Maintaining and updating online directories including The Oath, Chambers and Partners and The Legal 500
• Preparing and submitting deals to different online and print publications, as well as preparing submissions for awards, i.e. Corporate Counsel Middle East, IFLR, Chambers & Partners, Legal500, The Oath, Asian- MENA Counsel, and Mergermarket
• Preparing and handling external communications including cards and firm mailings
• Organizing marketing events, i.e. seminars, client functions and the annual party
• Gathering competitive intelligence about marketing activities by other law firms in the region, such as functions, seminars, alerts, newsletters or updates, etc.
• Managing firm sponsorships and memberships, including LIFE, In-House Congress, etc.
• Proposing, ordering and distributing marketing supplies and corporate gifts
• Proposing and coordinating charitable or corporate events for the firm to sponsor or participate in
• Monitoring the writing of articles and client alerts by lawyers and make sure the firm is meeting its publishing targets


Business Intake
• Preparing proposals to potential clients
• Preparing the Engagement Letters to be sent to clients and chasing them for counter execution
• Sending and following up with clients to receive their KYC- related documents

• Working independently and with other departments in planning and executing internal and external communication programs and strategic planning
• Ensuring that communication strategy is consistent and reliable and reflects the company’s strategic vision
• Supervising the implementation of the marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations
• Preparing and issuing press releases
• Staying up to date with the latest online tools and social media tactics
• Increasing brands equity and online awareness
• Creating unique, branded content for multiple businesses
• Ensuring timely and effective execution of social media community management programs and tactics
• Developing social media engagement metrics that can provide a clear sense of value of social initiatives and drive towards defining ROI
• Generating status reports on all online marketing and advertising effort and success rates

General Tasks
• Market research (competition, target market, marketing trends)
• Writing and communicating the Marketing plan with the management
• IT Communications Specialists
o Customer Relationship Management (CRM) System
o Company Website Administrator
􀂃 Content management
􀂃 Quality Assurance
􀂃 Performance Analytics (Google analytics)
Offline marketing
• Writing news releases/advertorials for magazines
• Writing and designing monthly newsletters to send to company’s database
• Communicating with designers for designing Advertising ideas
• Designing and preparing monthly bulk email shots for a targeted campaign
• Updating Marketing materials
o Company Seasonal Brochures
o Promotional items
• TV ad idea generation and communication with the animation and design teams
• Handling Tradeshow preparations
o Marketing Materials design and preparations (stands design and promotional
items)
o Post Shows follow up
Example of Tradeshows:
o (ATM) Arabian Travel Market in Dubai May 2012 and 2013
o International Boat show in Dubai March 2013
Online marketing & Content Management
• SEO monitoring and enhancement
• Posting company profile on online website directories (local & regional)
• Blogging- following up on daily and interesting news related to luxury services/worldwide
events and writing about them. Resulting in,
o boost SEO
o improve online presence, credibility, and reliability
o improve online networking
• Update social media platforms on almost daily basis -Facebook, Twitter, Blogger,
(Linked-in if needed)
• Writing online press releases to regional high end websites:
Internal CRM system- Project Manager
• Gathering business requirements through internal department meetings
• Writing functional and specification documents to communicate with the IT
• Testing and verifying the application (daily basis)
• Communicating with the IT for any new request, workaround, update, bug…
• Team Training & Follow up

• Working closely with Top tier retailers to gather business requirements and propose system solutions
• Communicating with developers to develop the proposed retail solutions
• Writing and Validating requirements, specifications document, business processes and recommendations related to the proposed solutions
• Making presales to potential clients on Company’s solutions and practices:
-International clients: Walmart (Canada), Sears (Canada), Hudson Bay (Canada), CVS Caremark (US), Canadian Tire (Canada)
-Local Clients: Spinney’s (Lebanon), ABC (Lebanon), Fattal (Lebanon)
• Providing training for new local and multinational employees at different company locations