Kerim Ufuk Dal

● Leading Personal Care Business Development & Sales & Trade Marketing in the GCC and Levant regions
● Handling the Sales & Distribution in the Region of responsibility to ensure vertical & horizontal growth
● Orchestrating Go-to-Market strategies for all Channels (Modern Trade, Self Service, Groceries, Wholesale, E-COM)
● A to Z P & L responsibility, bi-weekly Reporting to IFFCO Board
● Deploying Channel-wise development plans and Managing execution & follow-up
● Cooperating with the Marketing Team for the right product/right channel/right pricing Index
● Diagnosing problems in primary and after sales operations to ensure smooth operation with great service level to Key Accounts
● Executing annual CMI&TMI plan with distributors along with incentive schemes to Sales teams
● Leading the Food Service Projects for Personal Care ( HORECA & QSR Channels)
● Continuously giving trainings to Merchandisers & Sales Teams & Distributors
● Major Accomplishments: 35% YOY overall growth throughout the GCC & Levant region- New brand entry to UAE and KSA markets with disruptive deployment strategies- UAE SS &E-COM and Modern Trade entry - Opened Kuwait and Qatar markets from

Major Accomplishments:
➔ 35% overall growth throughout the GCC region YOY
➔ Double the volume for 2 consecutive years in Jordan and Kuwait
➔ Successful New Brand entry to existing KSA business
➔ UAE launch for Personal Care with winner GTM Strategy

● Handling B2C Sales of Personal Care products in CIS & Eastern Europe
● Leading B2B Sales of soap noodle & chemicals in CIS, Europe and Turkey
● P & L responsibility for the Export Markets and 3 manufacturing facilities (Malaysia, Egypt and UAE)
● Creating business development plans for sustainable expansion in the area of responsibility
● Generating Go to Market strategies with clients both for Modern and General Trade channels
● Conducting competition & value chain analysis for each market
● Opening new markets in the regions of responsibility
● Monitoring Sell-in & Sell-out & Stock coverage of the distributors and key accounts

Major Accomplishments:
➔ Tripled the volume & value in the area of responsibility in 3 years time
➔ Transformed distributors into business partners with right communication and focus
➔ Opened 4 new markets from scratch (Nepal, Afghanistan, Russia, Bosnia)
➔ Promoted from this position to GCC & Levant Regional Sales Manager with 4x higher revenue.

Dogtas group is the second largest furniture company in Turkey, providing home furniture, including kitchen and bathroom. Doğtaş & Kelebek currently has 271 stores worldwide, expanding continuously. “

● Managing GCC & Levant, CIS and North Africa regions
● Responsible for all Doğtaş & Kelebek Stores outside Turkey (25)
● Continuous visit & evaluation of all stores as a routine, meanwhile training & encouraging the store staff for excellent service level
● Managing teams in Respective Regions
● Controlling close relations with existing stores in the area of responsibility
● Organizing sales and marketing (ATL & BTL) activities to develop the sales numbers
● Market research for identifying investors to offer opening Doğtaş & Kelebek Franchise stores
● Creating 3 years business plan for the franchisee’s with an investment strategy
● Preparing feasibility studies considering the conditions of City / Country / Region for increasing secondary


Major Accomplishments:
● Opened the biggest Kelebek furniture store outside of Turkey in Bosnia.
● Signed & initiated contracts with investors from Georgia, Denmark and Croatia in almost less than a year

Dabur- Hobi Kozmetik exports to 55 countries worldwide, while being the market leader in liquid
soap, lotion & hair gel categories in Turkey. Company was acquired by major FMCG leader Dabur Enterprise in 2010.

Coordinating sales, customer relations and sales activities in EMEA.
Managing multiple distributors by coordinating promotion, marketing and sales activities
Conducting marketing research prior to entering a new market, preparing launch plans
Responsible for taking part in attending government incentives for marketing research, fairs, BTL&ATL activities.
Launching product portfolio for each country, preparing AOP for existing markets.
Organising & attending trade exhibitions to support the distributors & find new opportunities in
developing countries.
Preparing and submitting regular sales and forecast reports.
Handling before&after sales operations
Following the stocks/deliveries and back orders of the appliances, coordination with the supply chain
Major Accomplishments: In 3 years’ time, opened 6 markets (Reunion/Mauritius, Saudi Arabia, Mauritania, Jordan, Estonia and Hungary). Achieved consistent business growth each year by %35.

Printing house with the largest capacity in Turkey. Market leader in the printing of paper
related products.
Maintaining communication with international parties, contributing in export operations and coordinating
with production.
Coordinating all relations with customers in Europe.
Handling the exporting & logistics process.
Market Research.
Participating on production process, to ensure right-on-time deliveries to our customer.

Counted in Big four auditing companies, E&Y is a professional services company.
-Market research
-Preparing presentations for privatizations and mergers & acquistions
-Assisting the Corporate Finance Manager