Umer Asif, Global Program Manager

Umer Asif

Global Program Manager

Shell International

Location
Pakistan - Karachi
Education
Master's degree, MBA
Experience
19 years, 10 Months

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Work Experience

Total years of experience :19 years, 10 Months

Global Program Manager at Shell International
  • United Kingdom - London
  • My current job since November 2012

• Global Programme Manager for Peak Performance - a programme to improve retail frontline sales staff performance and overall organisational effectiveness enabling effective delivery of Customer Experience and Marketing strategy through retailers and dealers
• Generating an estimated USD 50 million value globally through improved frontline performance
• Chief architect of the program with a project team of 8 senior cross functional subject matter experts, 2 direct reports and an implementation team of 5 people
• Program scope of 14 countries in 2014 and expanding to 20+ countries in 2015 across Europe, Asia & Americas
• Designed and developed:
o A framework to define the roadmap for a world class, customer focused organization
o A recruitment, performance and reward management system for Territory Managers
o Competence and training roadmap, including training content
o Established “Structured Coaching” as a key driver for frontline competence
o Support structure and expectations from supporting teams
o IT Roadmap and tools to support frontline delivery
• Regularly liaised with senior leadership to rally support and drive for the program objectives including the Executive Vice President Retail and other Vice Presidents and GMs in the organisation
• Worked based in London and extensively travelled to various markets gaining valuable experience in managing diverse nationalities and expectations in a global business
• Contributed to design and delivery of customer experience strategy as part of the Customer Experience organization

Retail Operations Excellence Manager at Shell Pakistan
  • Pakistan - Karachi
  • January 2010 to October 2012

• Localized and implemented Shell’s global customer experience strategy to differentiate retail forecourt experience to enable the retail business to achieve value targets of over USD 30million
• Localized and implemented global franchise management standards on 800+ retail sites in Pakistan
• Provided customer insights and strategic advice to leadership through Mystery Shopping, Visual Standards Audits, and Voice of Customer surveys
• Custodian of the PMTDR (People Make the Difference Real) programme - a performance and reward management programme for retailers and sales team
• Enabled business to achieve volume and value targets by driving retailers and sales teams through Reward & Recognition schemes and events worth USD 500, 000/-
• Motivated, coached, developed & accredited retailers and sales force through trainings and programs- directly influenced a team of 30 TMs, 4 DM’s and over 600 retailers through the program



• Initiatives and Achievements:
o Saved USD 300, 000 by improving the reward and recognition program design
o Designed and implemented a 3rd Party Quality Control service to control dumping and illegal practices of retailers and dealers
o Designed and implemented Wet Stock (Fuel) management centre to help control product loss and potential health, safety and reputation risk to the company
o Managed large reward events and conferences; led a cross functional team of 8 people to produce “Winning As One” culture through a National Sales Convention - a 13 million rupees project that heralded a change culture in the company

Territory Manager at Shell Pakistan
  • Pakistan - Lahore
  • August 2007 to December 2009

• Managed franchise operations of 35 petrol stations in the territory with targets in excess of 4 million litres of fuel and 60 thousand litres of lubricants in major urban and rural areas
• Managed key stakeholders including police and government bodies in the territory to with smooth operations
• Coached and developed retailers to deliver on company standards and business targets, managed poor performance through improvement programs, turned over poor performers and inducted new sites and retailers
• Implemented service & franchise standards as per global guidelines, conduct audits to evaluate franchisee performance, produce performance against the global R&R program and exercise consequence management procedures
• Achievement: Won the Retail Lubricant Premier League competition by selling highest volume of lubricants in territory and designing the best local area marketing campaigns

Area Manager at British American Tobacco Pakistan
  • Pakistan
  • January 2006 to July 2007

• Managed a depot & associated area with more than 4 Million KG of Tobacco purchase and over 1800 farmers
• Secure purchase of leaf worth more than 180 million rupees during buying season in a highly competitive market, primarily through good business relations with growers
• Maintain PR with local govt/administration, farmers and their associations and manage their expectations and political motives/agitations
• Manage Corporate Social Responsibility projects like water filtration plants, farmer field schools, community schools and mobile dispensaries in area of responsibility
• Project Manager for Supply Chain process improvement project to improve operations
• Won the BAT Biodiversity Expedition to Ghana in 2006, post Earthwatch project proposal for training field staff on biodiversity accepted by Earthwatch/BAT Biodiversity partnership for financial grant

Team Leader at British American Tobacco Pakistan
  • Pakistan
  • July 2004 to December 2006

• Led a team of over one hundred production workers to manufacture over a million cigarettes per month while meeting quality, waste, material, budgetary and other targets
• Managed a unionized environment, experienced in handling union staff and expectations on the production floor
• Implemented methods for evaluating machine performance and implement maintenance regimes for optimal performance and productivity
• Managed Voluntary Staff Separation scheme to reduce staff levels and operating performance of the factory

Education

Master's degree, MBA
  • at Institute of Business Administration
  • August 2014
Bachelor's degree, Mechanical Engineering
  • at Ghulam Ishaq Khan Institute
  • January 2004
High school or equivalent, A Levels
  • at Beaconhouse School System
  • January 2000

Specialties & Skills

Business Change Management
Leading Sales
Franchisee Management
Customer Experience
Sales Support
Operational Excellence
Sales Management
Key Account Management
Supply Chain Management
Operations Management
Negotiation
Procurement
Team Leadership
Business Planning
Sales Operations
Project Management
Change Management
Business Strategy
Business Development
Customer Experience Management
Performance Management
Contract Negotiation
Leading Diverse Teams
Rewards Programs
Training Delivery
Franchise Consulting
Franchising
Program Management

Languages

English
Expert
Urdu
Expert