 Plan, coordinate and manage business operations to achieve company goals.
 Develop and implement business plans for profitable operation.
 Assist management in budgeting and expense management activities
 Develop strategies to improve overall productivity, sales and profitability.
 Schedule regular team meetings to discuss business updates, issues, recommendations and market updates.
 Provide direction and guidance to employees to maximize their performance in the assigned duties.
 Identify new business opportunities with existing and new clients.
 Address customer concerns professionally to ensure customer satisfaction.
 Ensure that employees follow company policies and regulations.
 Build company image by collaborating with clients.
 Develop new products and systems to portfolios to increase the market share.
 Manage the company operations including P&L.

Sibca Electronics, Dubai: A leading system integrator in UAE specialized in the design, supply, execution and maintenance of Life Safety, security, building automation etc. Started working with Sibca from 1997 as a Sales Engineer in Fire & Life Safety System division and got promoted to various capacities in the sales.


Responsible for improving sales through existing accounts and establish new clientele.
Identify new business opportunities and high potential growth areas.
Product handled: Simplex, Bosch, Xtralis, Airsense Technology, Inotec, Awex etc.
Reporting structure -5 sales & 10 sales support/estimation staffs.
As SSM responsible for Sales generation, Product development, Account management, Man Management, Payment Collection.
Performance area includes Sales, increase product portfolio, meeting sales & collection targets.
Key Result area includes meeting sales targets, Approval & Specification framing, increase customer satisfaction, higher after sales support.
Directly involved from design to handing over of various systems to project department.
Oversee the tender, quotation and contract document.
Directly interacting with various clients, consultants, architects, contractors.
Lead, motivate and develop the sales & sales support personnel.
Arrange in house training to sales staff on various sales related matters.


Major achievements:

Increased sales considerably by introducing new brands/products, associated with small & medium sized system suppliers etc.
Increased the market share considerably and able to specify the products/systems with various consultants and projects.
Various major projects were bagged and executed/under execution.

In charge of the sales department (Telecom Distribution) and single handedly managed the products.
Responsible for Sales, Product Management, Procurement Coordination, Material Delivery, Payment Collection
Product handled : 3M Telecom Products, Jack Moon USA OSP Products
Interacting with Clients (Saudi Aramco, Sceco, Saudi Defense etc), Contractors and Local Suppliers.
Comprehending Customer requirements and processing Techno-Commercial proposals/tenders.
Product Development, Marketing & Exceeding the Sales targets.
Day to Day monitoring of sales and payment collection

One of the reputed manufacturing companies in the field of pharmaceutical products. The company's main products are in the area of Psychiatry and few other General Medicines. The company has operations all over India and I was working in the southern region (Tamilnadu).


In charge of sales and marketing of the products in two territories.
Responsible for Sales, Distributor Channel Management, Product Management etc.
Responsible for managing major Hospital accounts, Doctors and Govt Medical Department.
Meeting the Sales Targets, Collection of Payments, to maintain required inventory of products with Distributors and retail stores, Appointment of Distributors and Distributor Sales Representatives.
Directly involved in negotiating with Private Hospital Management and Govt Departments.