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Upeka Ishari, Marketing Executive

Upeka Ishari

Marketing Executive·Falcon Trading - Akbar Brothers Pvt Ltd

United Arab Emirates

Master's degree, Business Management

Work experience

Total years of experience: 21 years, 5 months

Marketing Executive

January 2015 - February 2026

Falcon Trading - Akbar Brothers Pvt Ltd

Colombo 10, Sri Lanka

January 2015 - February 2026

• Oversaw the management of 4 key FMCG brands, enhancing brand visibility and market share.
• Collaborated with international suppliers, streamlining procurement processes and ensuring quality standards.
• Developed comprehensive sales forecasts and marketing budgets, driving strategic decision-making for management.
• Successfully planned and executed annual sales targets, optimizing demand forecasting to meet market needs.
• Led procurement initiatives for imported raw materials and local packaging, improving supply chain efficiency and cost-effectiveness.
• Fostered strong relationships with suppliers, enhancing negotiation outcomes and securing favorable terms.
• Contributed to cross-functional teams in event management and marketing initiatives, boosting brand engagement.

Company industry:
Manufacturing
Job role:
Marketing and PR

Senior Marketing Manager Assistant

January 2006 - January 2015

Falcon Trading - Akbar brothers Pvt Ltd

Colombo 10, Sri Lanka

January 2006 - January 2015

• Ensured optimal stock availability and effectively managed inventory utilizing the FIFO method to enhance efficiency.

• Led procurement and purchasing operations, negotiating competitive pricing and favorable terms with suppliers to maximize cost savings.

• Processed purchase orders through the IFS ERP system, maintaining comprehensive documentation for transparency and compliance.

• Analyzed market trends and compiled insightful reports for senior management, aiding in strategic decision-making.

• Collaborated with suppliers to align with customer needs and product specifications, fostering strong relationships and ensuring timely delivery.

Company industry:
Manufacturing
Job role:
Marketing and PR

Junior Marketing Manager Assistant

October 2004 - January 2006

Falcon Trading - Akbar brothers Pvt Ltd

Colombo 10, Sri Lanka

October 2004 - January 2006

• Streamlined record-keeping for sales invoices, proforma invoices, and purchase orders to enhance operational efficiency.

• Actively contributed to procurement and supply chain processes, optimizing resource allocation.

• Fostered strong relationships with suppliers, effectively managing order placements to ensure timely deliveries.

• Guaranteed the availability of finished goods and packaging materials, reducing lead times and improving service levels.

• Assisted in robust inventory control and stock management, leading to a reduction in excess stock and improved turnover rates.

• Collaborated on event management initiatives, supporting marketing efforts to drive brand awareness and engagement.

Company industry:
Manufacturing
Job role:
Marketing and PR

Education

Cardiff Metropolitan University

April 2016

April 2016

Master's degree, Business Management

United Kingdom

Cardiff Metropolitan University

January 2016

January 2016

Master's degree, Management

United Kingdom

Edith Cowan University

January 2012

January 2012

Bachelor's degree, Business Administration

Australia

Edith Cowan University

January 2012

January 2012

Bachelor's degree, Management

Australia

Skills

ADMINISTRATIVE FUNCTIONS
Intermediate
ADMINISTRATIVE FUNCTIONS
Intermediate
ATHLETICS
Intermediate
ATHLETICS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROCUREMENT
Intermediate
PROCUREMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Languages

English

Expert

Memberships

Sinhalese Sports club

Associate Member for SWIMMING

January 1995

Training and Certifications

Certifications
Master of Business Administration in Management and Marketing
Cardiff Metropolitan University
Apr 2016
Show credentials

Hobbies and interests

Water Sports

Was the swimming Captain at Akbar Brothers Pvt Ltd from 2006 to 2026. Won Gold, silver, bronze medals at the Mercantile swimming meets.